Preference-Led Personalization: Why Privacy and Personalization Aren’t Enemies
Privacy and personalization don’t have to compete. Preference data is the operational foundation that lets you do both—inside Eloqua, without compromise.
What you’ll take away:
- How preference architecture actually enables personalization, not limits it
- Why preference-led approaches deliver better results than inference-based tactics
- The operational shifts required to implement preferences in Eloqua
- Where most teams stumble—and how to avoid it