Seamless Consent Management: Oracle Eloqua & 4Comply
See how 4Comply automates GDPR, CCPA and LGPD compliance inside Oracle Eloqua. Capture consent in every form fill, improve deliverability and launch campaigns with confidence.
Tag: data privacy
Why Data Privacy Matters: Key Challenges & Solutions for Marketing in 2025
Navigate latest privacy landscape with strategic data privacy marketing. Tackle global regulations, resource constraints, and tech integration. Discover practical solutions that transform compliance into a growth driver.
Building A Privacy-First Marketing Culture
Master privacy first marketing. Balance compliance and trust. Explore GDPR, CCPA, and ethical data use. Learn value exchange, secure data practices, and build lasting customer relationships. 4thought Marketing guides your privacy journey.
6 Ways Marketers Can Combat Organizational Privacy Fatigue
Whether a company is setting up a baseline privacy program or needs to update an existing one, it’s easy to feel inundated by the sheer number of laws that need to be addressed. It’s a phenomenon so common that it even has a nickname: “privacy fatigue”.
Eloqua Enhancement Wish List – Office Hours Replay
A discussion on Eloqua wish list and ideas for new enhancements and add-ons. Answer to general Eloqua questions.
Privacy for Eloqua, Using AI in MOPs – Eloqua Office Hours
Insights into privacy compliance based on questions from other Eloqua users. We’ll also discuss leveraging GenAI in Marketing Operations (MOPs).
Eloqua Office Hours August 2024
Oracle Eloqua tips and tricks and best practices. This month’s topics ranged from attribution to streamlining repetitive processes, unusual open rates due to spam and link checkers, and data privacy.
Preference Management: Balancing Privacy, Consent, Complexity, & Choice
Personalized marketing materials still work wonders, but how can your company collect enough data for personalization without violating privacy laws? What’s the balance between respecting user privacy and effectively using data? Let’s explore these questions further.
Is It Time for an AI Audit? Probably
AI in marketing comes with inherent risks still being uncovered. Companies that choose to take advantage of AI need to understand the impact it can truly have, both now and as the technology continues to evolve. One excellent way to start is an AI audit.
6 Practical Ways to Implement Privacy by Design in Your Marketing Automation Plans
Privacy by design incorporates data privacy into your marketing automation strategies from the very beginning. But if your framework is already in place, do you implement privacy measures within existing systems and plans? Here’s what six industry experts suggest.
15 Ways a Data Steward Improves Marketing
Marketers are accustomed to handling and manipulating large amounts of vital data. But in the day-to-day process, it can be easy to forget that this data and integrations need regular check-ups. This, simply put, is the role of a data steward.
Data Quality & Privacy for Successful Marketing
Data quality is central to marketing’s ability to create targeted campaigns and personalized experiences. New privacy laws align well with marketing data collection practices. Let’s examine the relationship between marketing, data quality, and privacy.