Tag: dirty data

dirty data

Maximize Marketing Performance by Tackling Dirty Data

Dirty data can derail even the most well-crafted marketing strategies. By optimizing your database, ensuring compliance, and creating a streamlined contact list, you can drive meaningful engagement. Here’s how 4Thought handles dirty data.

Dirty Data: Zombies in the System

Check your customer contact database. If too many of your contacts are unusable for one reason or another, you have something of a zombie situation on your hands.