4Thought Marketing
When Cetera Financial Group needed help getting their marketing automation platform migration project back on track, they turned to the team at 4Thought...
4Thought Marketing
Data privacy vs data security defines who controls personal data and how systems defend it; adopt zero trust, security by design, privacy by design, data...
4Thought Marketing
Discover creative ways to enrich your Eloqua contact and account records using Clay.com and n8n, without a native Eloqua connector.
4Thought Marketing
A framework for AI governance for privacy programs—turn principles into policies, apply data minimization, adopt privacy-preserving AI, and operationalize consent management—so teams innovate responsibly while...
4Thought Marketing
Mastering rights fulfillment workflows through DSAR automation transforms a complex legal challenge from a resource drain into a powerful tool for building brand integrity and...
4Thought Marketing
Replatform with confidence. This guide walks through an Eloqua to Marketo migration—planning, data mapping, pilot, cutover, and stabilization—plus best practices to preserve consent, deliverability, and...
4Thought Marketing
When Cetera Financial Group needed help getting their marketing automation platform migration project back on track, they turned to the team at 4Thought...
4Thought Marketing
Data privacy vs data security defines who controls personal data and how systems defend it; adopt zero trust, security by design, privacy by design, data...
4Thought Marketing
Discover creative ways to enrich your Eloqua contact and account records using Clay.com and n8n, without a native Eloqua connector.
4Thought Marketing
A framework for AI governance for privacy programs—turn principles into policies, apply data minimization, adopt privacy-preserving AI, and operationalize consent management—so teams innovate responsibly while...
4Thought Marketing
Mastering rights fulfillment workflows through DSAR automation transforms a complex legal challenge from a resource drain into a powerful tool for building brand integrity and...
4Thought Marketing
Replatform with confidence. This guide walks through an Eloqua to Marketo migration—planning, data mapping, pilot, cutover, and stabilization—plus best practices to preserve consent, deliverability, and...
Campaign strategies need to include optimizing emails, landing pages, and websites for various screen sizes and keeping visitors engaged. Responsive design provides the solution.
Buying email lists may promise quick wins, but the risks outweigh the benefits. Learn why building your own contact list ensures compliance, boosts engagement, and drives lasting ROI.
What happens when a marketing automation platform no longer meets your company’s needs? That’s when it’s time to switch to a new platform like Oracle Eloqua, using a process known as marketing automation platform migration.
A Stakeholder Campaign Walkthrough shifts the conversation from platform mechanics to customer journey strategy. By mapping your marketing automation workflow against business objectives, you create a compelling campaign strategy visualization that unites marketing, sales, and operations—fostering genuine cross‑team alignment and accelerating campaign performance.
Oracle Eloqua Advanced Intelligence transforms marketing campaigns by harnessing AI-powered features like fatigue analysis, account engagement scoring, and send time optimization. With predictive lead scoring, dynamic segmentation, and generative AI content prompts, it empowers teams to deliver personalized, timely messages that boost conversions, streamline workflows, and drive measurable ROI.
Transform your marketing from one-dimensional email blasts into a vibrant, multi-channel experience with the Oracle Eloqua SMS Add-On. This subscription-based module seamlessly integrates SMS marketing automation into your existing campaigns, offering real-time personalization, compliance controls, and robust analytics—perfect for appointment reminders, abandoned-cart alerts, and conversational flows that captivate audiences instantly.
See how 4Comply automates GDPR, CCPA and LGPD compliance inside Oracle Eloqua. Capture consent in every form fill, improve deliverability and launch campaigns with confidence.
Heads up, Eloqua and Salesforce users! The native integration sunsets in November 2025. Ensure uninterrupted connectivity by migrating to the new SFDC Integration App. Discover the essential steps and benefits, and learn how 4Thought Marketing can facilitate a seamless, future-proof transition for your critical marketing and sales alignment.
Optimize Eloqua Campaign Responses for deeper CRM insights. Learn to configure rules, integrate effectively, and translate customer interactions into powerful marketing data.
Oracle’s Redwood experience is transforming Eloqua with a modern UI and enhanced features. Is your team ready? Learn key updates and how to ensure a smooth transition.
What better time to treat yourself (or your marketing team) to new Eloqua Cloud Apps than the holiday season? Here are a few of our favorites that our clients particularly like.
A global technology company faced a pressing question: How could they ensure that new Eloqua users received the necessary training without distracting seasoned users from their own tasks? Here’s how we helped.