Oracle Eloqua custom objects support flexible data structures that enhance segmentation, personalization, and automation by enabling teams to manage updates, transformations, and synchronized workflows across...
Discover how AI for marketing automation planning transforms vague goals into structured strategies through meta-prompting, recursive questioning, and template-driven frameworks that move beyond generic outputs.
Discover how Marketo's AI-powered Image to Template feature instantly transforms any design into editable email templates, removing coding delays with the Marketo image to email...
Master the Eloqua Design Editor to create professional, responsive email campaigns without coding. Learn essential features, optimization strategies, and best practices for email marketing automation...
Learn how growth driven marketing operations empower teams to connect strategy, technology, and outcomes for 2026 success, driving revenue, operational efficiency, and sustainable business performance.
The California Opt-out Signal is reshaping privacy compliance, browser behavior, and marketing strategies by enabling automatic, legally binding consumer consent across websites through standardized browser...
Oracle Eloqua custom objects support flexible data structures that enhance segmentation, personalization, and automation by enabling teams to manage updates, transformations, and synchronized workflows across...
Discover how AI for marketing automation planning transforms vague goals into structured strategies through meta-prompting, recursive questioning, and template-driven frameworks that move beyond generic outputs.
Discover how Marketo's AI-powered Image to Template feature instantly transforms any design into editable email templates, removing coding delays with the Marketo image to email...
Master the Eloqua Design Editor to create professional, responsive email campaigns without coding. Learn essential features, optimization strategies, and best practices for email marketing automation...
Learn how growth driven marketing operations empower teams to connect strategy, technology, and outcomes for 2026 success, driving revenue, operational efficiency, and sustainable business performance.
The California Opt-out Signal is reshaping privacy compliance, browser behavior, and marketing strategies by enabling automatic, legally binding consumer consent across websites through standardized browser...
Build expansion-ready growth with a multi-product PLG score and PLG scoring model merging cross-product usage, collaboration, integrations, .
Sales and marketing need to work together, yet they often struggle to play well together. In this blog post, we discuss six common sales and marketing alignment mistakes and potential solutions.
Transform leads into revenue with Marketo nurture & lead scoring. Ditch guesswork, automate qualification, and align sales. Discover strategic tips for pipeline growth. Ready to optimize your Marketo?
Sales-influenced nurturing empowers your sales team to build stronger customer relationships and drive better results. Here’s how to get started.
No “magic button” to guarantee form completion exists. However, Oracle Eloqua users have a powerful form design editor at their disposal to make the whole process easier to complete.
Simply put, lead scoring is a method of assigning numerical values to leads primarily based on their characteristics and actions. The higher the rating, the more likely the lead is to grow to make a purchase. Learn more here.
When W. P. Carey needed help with an Eloqua integration, they turned to the team at 4Thought Marketing. Here’s what happened.
Companies that put all their money into advertising and sales may be missing a potentially valuable source of revenue. You have an additional option to maintain customer connections and increase sales: leveraging your relationship with existing customers.
Email marketing: all marketers use it. Eloqua’s functionality is built around it. But if you’re only leveraging Eloqua’s email system, you’re missing out.
Account-based marketing (also called ABM) and lead-based marketing are two popular strategies for businesses. Let’s take a look at the two methods and which one is more appropriate for your business.
Besides obvious benefits like webpage categorization, well-done page tagging can improve the sales process, from customer segmentation to lead scoring.
Lead generation and demand generation may sound like two terms for the same activity. In practice, they can be similar. However, the differences are critical for any marketer to understand.