Tag: marketing

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Classic Marketing Operations Processes vs. the New AI World

AI marketing operations processes transform traditional workflows with automation, personalization, and predictive insights, helping marketing leaders optimize campaigns while preserving the governance and structure of classic marketing operations.

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3 Data Subject Request Topics for Quarterly Review

A data subject requests quarterly review strengthens compliance, reduces risks, and builds customer trust by analyzing trends, response times, and request patterns while guiding improvements for sustainable privacy operations.

eloqua engage

Eloqua Engage: A Powerful Sales Tool for B2B Teams

Any marketer knows the value of personalized emails to draw customers in. However, since creating a new email for each contact individually consumes valuable time, the team needs a set of templates to work from. Eloqua users can turn to a powerful tool for help with this: Eloqua Engage.