Tag: marketing

AI email summaries, Apple Mail AI summaries, Gmail AI features, email marketing AI, Eloqua AI Email optimization, Marketo Engage AI features, 4Thought Marketing

How to Keep AI From Butchering Your Email

AI can misread your message. Structure subjects, line one, and TL;DR so humans—and inbox summarizers—see the same CTA. Use this checklist to prevent costly misinterpretations.

multi-product PLG score, PLG scoring model, account health score, Eloqua lead scoring, Marketo lead scoring

The Multi-Product PLG Score: Model for Expansion Readiness

Build expansion-ready growth with a multi-product PLG score and PLG scoring model merging cross-product usage, collaboration, integrations, and explainability into actionable tiers, orchestrated via marketing automation, governed by lightweight audits.

common sales and marketing alignment mistakes

6 Common Sales & Marketing Alignment Mistakes

Sales and marketing need to work together, yet they often struggle to play well together. In this blog post, we discuss six common sales and marketing alignment mistakes and potential solutions.

baseline privacy program, data privacy program, data privacy compliance, privacy impact assessment,

Establishing a Baseline Privacy Program

Establish a baseline data privacy program that meets legal requirements, avoids penalties, and adapts as laws change. Learn key steps to compliance and growth with 4Comply.

email contact list, email marketing, purchased email list, grow email database, email list growth, GDPR compliance, Eloqua email marketing, Marketo email marketing

5 Reasons Not to Buy Email Contact Lists

Buying email lists may promise quick wins, but the risks outweigh the benefits. Learn why building your own contact list ensures compliance, boosts engagement, and drives lasting ROI.