Preference-Led Personalization: Why Privacy and Personalization Aren’t Enemies Privacy and personalization don’t have to compete. Preference data is the operational foundation that lets you do...
Companies treating data privacy alignment as separate work are losing before they start. When marketing operations, privacy teams, and legal align around protecting customer data...
Eloqua REST vs bulk API decisions depend on latency and volume. Use REST API 2.0 for real time updates and Bulk API for large scale...
Understanding your customer's email preferences eliminates guesswork in email marketing. Ask subscribers directly about frequency, content topics, and channels they prefer to receive communications through...
A data privacy audit for your marketing stack reveals where customer data flows, who controls it, and how to stop trust from quietly leaking through...
Marketing asset naming conventions provide the operational foundation for efficient campaign management, accurate reporting, and scalable automation across your marketing platforms.
Preference-Led Personalization: Why Privacy and Personalization Aren’t Enemies Privacy and personalization don’t have to compete. Preference data is the operational foundation that lets you do...
Companies treating data privacy alignment as separate work are losing before they start. When marketing operations, privacy teams, and legal align around protecting customer data...
Eloqua REST vs bulk API decisions depend on latency and volume. Use REST API 2.0 for real time updates and Bulk API for large scale...
Understanding your customer's email preferences eliminates guesswork in email marketing. Ask subscribers directly about frequency, content topics, and channels they prefer to receive communications through...
A data privacy audit for your marketing stack reveals where customer data flows, who controls it, and how to stop trust from quietly leaking through...
Marketing asset naming conventions provide the operational foundation for efficient campaign management, accurate reporting, and scalable automation across your marketing platforms.
We asked nine experts how a company with an existing martech stack could smoothly integrate marketing automation. Here’s what they told us.