Build expansion-ready growth with a multi-product PLG score and PLG scoring model merging cross-product usage, collaboration, integrations, and explainability into actionable tiers, orchestrated via marketing automation, governed by lightweight audits.
Marketing ops is evolving beyond automation. Discover how autonomy, powered by AI and decision agility, helps teams self-optimize, adapt instantly, and gain a lasting competitive edge.
The Marketo archiver app eliminates Marketo’s 24-month retention cap by automatically extracting specified campaign data and staging it in Amazon S3. This ensures uninterrupted access to multi-year insights, simplifies compliance, and integrates seamlessly with your BI platform—empowering teams to analyze decades of historic marketing performance without any manual CSV exports.
In 2025, B2B marketers need more than basic automations—they need scalable, data-driven processes in Marketo. This guide reveals ten actionable strategies—from dynamic segmentation and data hygiene to AI-driven insights and compliance automation—to streamline operations, enhance personalization, and drive measurable impact. Implement these tactics to elevate your marketing in the year.
The Marketo email editor has revolutionized email marketing by integrating powerful generative AI marketing capabilities. This combination allows marketers to create personalized, engaging content at scale while reducing production time. Discover how this technology transforms workflows, maintains brand consistency, and delivers measurable improvements in campaign performance metrics.
Tired of marketing automation feeling… automated? Discover the secret weapon: data enrichment. Go beyond basic data, adding layers of insight to truly understand your audience. Fuel hyper-personalized campaigns, skyrocket lead quality, and craft experiences that resonate. Learn how to make your marketing automation human, effective, and undeniably smart.
Transform leads into revenue with Marketo nurture & lead scoring. Ditch guesswork, automate qualification, and align sales. Discover strategic tips for pipeline growth. Ready to optimize your Marketo?
Anyone who has used Marketo or Salesforce knows that, like peanut butter and jelly, they work best together. That’s why you’ll want to pursue one critical plan: integration.
The 4Thought Marketing team has helped multiple companies improve their marketing strategies and technology. Recently, we were able to do something particularly interesting with a client: getting the most value out of their AI-chat tool, Drift.