Dirty Data: Zombies in the System
Check your customer contact database. If too many of your contacts are unusable for one reason or another, you have something of a zombie situation on your hands.
Tag: Oracle Eloqua
Optimize Email Campaigns with Our 12-Point Checklist
It’s every marketer’s dream to maintain an impressive email marketing ROI. But what happens when your existing strategies are falling short? In that case, it’s time to consider how to optimize email campaigns for your audience.
Responsive Design: Why Marketers Need to Take Notice
Campaign strategies need to include optimizing emails, landing pages, and websites for various screen sizes and keeping visitors engaged. Responsive design provides the solution.
Creating a Tailored Training Program: A Success Story
A global technology company faced a pressing question: How could they ensure that new Eloqua users received the necessary training without distracting seasoned users from their own tasks? Here’s how we helped.
Eloqua Merge Contacts Cloud App
Since 2015, thousands of Eloqua users have hoped for a straightforward way to merge contact records. Now, the Eloqua Merge Contacts Cloud App from 4Thought Marketing allows you to do just that.
The Ultimate Guide to Oracle Eloqua Custom Objects
Eloqua custom objects allow you to store important data points to use in more precise segmentation and customer targeting. In this guide, we’ll explore what custom objects are, why they are crucial, and how you can maximize their potential to drive your marketing efforts.
Case Study: Using Snooze to Enhance Re-Engagement Campaigns
When customers show signs of disengagement, offering them the option to control the type and frequency of content provides the best chance of retaining their interest in the long run. One possible option is adding a snooze feature to your email preference center. Here’s how we helped one of our clients do just that.
Map Eloqua Custom Objects to Contacts Easily
In Eloqua, custom objects are excellent ways to store additional information about a contact. But sometimes, an integration, upload, or process adds COs without connecting them to Eloqua contact records. Here’s how the CO to Contact Mapper Cloud App can help.
SORBS Closure: Does It Impact Email Deliverability?
SORBS’ sudden closure with no real explanation has ignited more than a few conversations. On a more practical level for email marketers, it’s a good reminder to monitor and improve your email deliverability.
10 Best Practices for Creating Eloqua Forms
No “magic button” to guarantee form completion exists. However, Oracle Eloqua users have a powerful form design editor at their disposal to make the whole process easier to complete.
5 Reasons to Elevate Your Marketing Strategy with Oracle Unity CDP & Eloqua
Eloqua users already know how extensive its capabilities truly are. But what if it could do even more? That’s possible when you pair Eloqua with another tool from Oracle: Oracle Unity CDP. Today, we’re looking at a few important advantages this pair-up offers.
Why Systems Integrations aren’t Set-and-Forget
Integrations enable sales and marketing systems to work together seamlessly. And most of the time, they do just that. But nothing is static. This is why regularly auditing your software integrations is so important.