When Cetera Financial Group needed help getting their marketing automation platform migration project back on track, they turned to the team at 4Thought...
The New Adobe Marketo Engage Email Editor streamlines production with drag and drop modules, admin controls, and built in QA—our guide covers features, rollout, governance,...
For Eloqua users, contacts that share an email address can be a bit of a headache. Each stored contact in Eloqua is identified by their...
Marketing Automation with Intention helps teams scale automation responsibly by pairing machine efficiency with human judgment, governance, and clear KPIs—so marketing grows faster without sacrificing...
Eloqua campaign production helps B2B teams build faster, safer campaigns by standardizing assets, integrating data, and automating QA—improving conversion, scalability, and compliance across segmentation, nurture,...
Eloqua segmentation marketing strategies deliver faster wins when teams start with Customer vs Prospect, maintain data hygiene, reuse shared filters, and iterate on the campaign...
When Cetera Financial Group needed help getting their marketing automation platform migration project back on track, they turned to the team at 4Thought...
The New Adobe Marketo Engage Email Editor streamlines production with drag and drop modules, admin controls, and built in QA—our guide covers features, rollout, governance,...
For Eloqua users, contacts that share an email address can be a bit of a headache. Each stored contact in Eloqua is identified by their...
Marketing Automation with Intention helps teams scale automation responsibly by pairing machine efficiency with human judgment, governance, and clear KPIs—so marketing grows faster without sacrificing...
Eloqua campaign production helps B2B teams build faster, safer campaigns by standardizing assets, integrating data, and automating QA—improving conversion, scalability, and compliance across segmentation, nurture,...
Eloqua segmentation marketing strategies deliver faster wins when teams start with Customer vs Prospect, maintain data hygiene, reuse shared filters, and iterate on the campaign...
Sales-influenced nurturing empowers your sales team to build stronger customer relationships and drive better results. Here’s how to get started.
Sales and marketing play different roles in the customer journey. But they truly shine when both can work together. How might this work in your organization? Let’s explore the best approach: nurturing while selling.
Should your marketing team continue nurturing while your sales team works on opportunities? Listen as 4Thought Marketing CEO Mark LeVell discusses the pros, cons, and options that empower sales to influence marketing nurture behavior. If you’d like expert help with both nurturing and selling, get in touch with us today and take your marketing game to the next level.