Why Data Privacy Matters More Than Ever for Modern Marketers
Data privacy empowers marketers to build customer trust, ensure compliance, and use consent-driven data to create transparent, privacy-first marketing strategies...
Software for maximizing your marketing while ensuring privacy compliance
Innovative solutions to do more with Marketing Automation platforms
Visual Segmentation for Marketers
Integration solutions for Eloqua, Marketo, CRM, and other systems
Align corporate and marketing goals
Data capture strategy
Lead scoring, nurturing, segmentation strategy, and funnel framework
Measure results and plan improvements
Ensure compliance with privacy laws
Email, form, and landing page execution. Deliverability and reporting
Eloqua and Marketo specialists
Improve skills and increase productivity with custom online training and videos
Uncover opportunities to improve performance and outcomes
Enhance email impact through expert analysis
Platform installation, change management, and success planning
Data management and stewardship
System integration options using connectors and custom APIs
Custom cloud apps, HTML templates,
JavaScript, and responsive email
Data privacy empowers marketers to build customer trust, ensure compliance, and use consent-driven data to create transparent, privacy-first marketing strategies...
New state privacy laws are reshaping compliance in 2025. This guide explains the latest state regulations, consumer rights, and steps...
The American Privacy Rights Act introduces a unified federal privacy standard, reshaping marketing compliance with stronger consumer rights, consent requirements,...
Privacy first third party risk management aligns vendor controls with your standards, improves compliance and monitoring, and turns external dependencies...
Discover the five essential types of data privacy assessments—PIA, TIA, VRA, BIA, and ERA—and learn how they work together to...
AI marketing operations processes transform traditional workflows with automation, personalization, and predictive insights, helping marketing leaders optimize campaigns while preserving...
Data privacy empowers marketers to build customer trust, ensure compliance, and use consent-driven data to create transparent, privacy-first marketing strategies that enhance long-term brand credibility.
New state privacy laws are reshaping compliance in 2025. This guide explains the latest state regulations, consumer rights, and steps businesses must take for transparent,...
The American Privacy Rights Act introduces a unified federal privacy standard, reshaping marketing compliance with stronger consumer rights, consent requirements, and a push toward privacy...
Privacy first third party risk management aligns vendor controls with your standards, improves compliance and monitoring, and turns external dependencies into measurable trust across the...
Discover the five essential types of data privacy assessments—PIA, TIA, VRA, BIA, and ERA—and learn how they work together to safeguard data, ensure compliance, and...
AI marketing operations processes transform traditional workflows with automation, personalization, and predictive insights, helping marketing leaders optimize campaigns while preserving the governance and structure of...
A data subject requests quarterly review strengthens compliance, reduces risks, and builds customer trust by analyzing trends, response times, and request patterns while guiding improvements...
Internal newsletter benefits strengthen MOPS teams by aligning goals, sharing updates, and celebrating wins. A consistent newsletter boosts communication, improves processes, and builds a culture...
Any business that depends on processing customer information (meaning every business) should to be able to prove that the law allows them to do so....
Campaign Velocity in Agile Marketing helps teams launch faster, learn quicker, and scale winners. Streamlined workflows and agile strategies transform campaign execution into measurable, repeatable...
Changing privacy laws reshape how businesses manage customer data. Proactive compliance, risk management, and policy updates turn regulations into opportunities for trust, resilience, and competitive...
Understand privacy legal terms with clear, practical definitions. Learn the differences among personal data, PII, account data, cookies, and consent to meet GDPR-aligned expectations confidently.
Software for maximizing your marketing while ensuring privacy compliance
Innovative solutions to do more with Marketing Automation platforms
Visual Segmentation for Marketers
Integration solutions for Eloqua, Marketo, CRM, and other systems
Align corporate and marketing goals
Data capture strategy
Lead scoring, nurturing, segmentation strategy, and funnel framework
Measure results and plan improvements
Ensure compliance with privacy laws
Email, form, and landing page execution. Deliverability and reporting
Eloqua and Marketo specialists
Improve skills and increase productivity with custom online training and videos
Uncover opportunities to improve performance and outcomes
Enhance email impact through expert analysis
Platform installation, change management, and success planning
Data management and stewardship
System integration options using connectors and custom APIs
Custom cloud apps, HTML templates,
JavaScript, and responsive email
Data privacy empowers marketers to build customer trust, ensure compliance, and use consent-driven data to create transparent, privacy-first marketing strategies...
New state privacy laws are reshaping compliance in 2025. This guide explains the latest state regulations, consumer rights, and steps...
The American Privacy Rights Act introduces a unified federal privacy standard, reshaping marketing compliance with stronger consumer rights, consent requirements,...
Privacy first third party risk management aligns vendor controls with your standards, improves compliance and monitoring, and turns external dependencies...
Discover the five essential types of data privacy assessments—PIA, TIA, VRA, BIA, and ERA—and learn how they work together to...
AI marketing operations processes transform traditional workflows with automation, personalization, and predictive insights, helping marketing leaders optimize campaigns while preserving...
Data privacy empowers marketers to build customer trust, ensure compliance, and use consent-driven data to create transparent, privacy-first marketing strategies that enhance long-term brand credibility.
New state privacy laws are reshaping compliance in 2025. This guide explains the latest state regulations, consumer rights, and steps businesses must take for transparent,...
The American Privacy Rights Act introduces a unified federal privacy standard, reshaping marketing compliance with stronger consumer rights, consent requirements, and a push toward privacy...
Privacy first third party risk management aligns vendor controls with your standards, improves compliance and monitoring, and turns external dependencies into measurable trust across the...
Discover the five essential types of data privacy assessments—PIA, TIA, VRA, BIA, and ERA—and learn how they work together to safeguard data, ensure compliance, and...
AI marketing operations processes transform traditional workflows with automation, personalization, and predictive insights, helping marketing leaders optimize campaigns while preserving the governance and structure of...
A data subject requests quarterly review strengthens compliance, reduces risks, and builds customer trust by analyzing trends, response times, and request patterns while guiding improvements...
Internal newsletter benefits strengthen MOPS teams by aligning goals, sharing updates, and celebrating wins. A consistent newsletter boosts communication, improves processes, and builds a culture...
Any business that depends on processing customer information (meaning every business) should to be able to prove that the law allows them to do so....
Campaign Velocity in Agile Marketing helps teams launch faster, learn quicker, and scale winners. Streamlined workflows and agile strategies transform campaign execution into measurable, repeatable...
Changing privacy laws reshape how businesses manage customer data. Proactive compliance, risk management, and policy updates turn regulations into opportunities for trust, resilience, and competitive...
Understand privacy legal terms with clear, practical definitions. Learn the differences among personal data, PII, account data, cookies, and consent to meet GDPR-aligned expectations confidently.
There are situations where you need to append two contact fields. This simple step is not that simple or even possible using Eloqua’s out-of-the-box features. This is where this cloud action comes into play. With Append Fields you can append the values of two contact fields, use a custom “joint” and put the resulting value on the field you want.
This document will show how this Cloud Action can be used inside Campaign Canvas.
Please follow these instructions to set-up this cloud app in your Oracle Eloqua instance.
NOTE: If prompted to log again, please do so.
1.3. In the following screen, click “Accept and Install” on the top-right section
1.4. In the next screen, click “Accept”
1.5. You’re all set. The cloud action is ready to be used.
The following instructions show a basic/simple usage. You can incorporate this Cloud Action to any existing campaign.
2.1 Create/Open a campaign
2.2 Click on “Actions” on the left sidebar (2.2.1). Locate the “4TM Append Fields” cloud action in the new sidebar (2.2.2). Use the search box on the top if needed (2.2.3)
2.3 Drag and drop the cloud action to the canvas area. Connect the corresponding elements to the dropped cloud action
b. Click the pencil icon to open the settings for this step.
You will need a user to log in and configure this Cloud Action. If you don’t have one, you can create one. If you do, use your user to login in the page shown in the following screenshot.
For this cloud action, you need to indicate the fields to append and the “joint” (optional).
When you’re done setting up the fields, click “Save Settings”.
If you have done changes and you want to go back to the initial values, use the “Revert Changes” button.
c. Recommended: Create an element in the campaign in case an error happens, in this example, it’s a Wait Step. Check the box to “Automatically route contacts with errors from cloud app”, select the step where you want the contacts to be routed.
2.5 That’s all. Activate the campaign, put some contacts in it and see the Append Fields in Action!
You need a license to configure and execute this Cloud App. If you don’t have a license, an error message will appear on the configuration page.
If you don’t see CO Records being processed by the app, it may be because your license is missing or expired. To obtain a license, contact your account manager or contact us.