AI Didn’t Break Marketing Data Governance. It Ran Out the Clock on Ignoring It.
AI didn't break marketing data governance; it exposed the debt. Here is how to build an AI data governance framework with real owners, entry-point controls,...
Software for maximizing your marketing while ensuring privacy compliance
Innovative solutions to do more with Marketing Automation platforms
Centralize Preference Management Across Your Organization
Visual Segmentation for Marketers
Integration solutions for Eloqua, Marketo, CRM, and other systems
Eloqua sends one email per contact record — but not every contact has their own email address. Many-to-One Email lets you send individually personalized messages to everyone who shares an address, or send multiple variations to the same contact for different products, contracts, or subscriptions.
Align corporate and marketing goals
Data capture strategy
Lead scoring, nurturing, segmentation strategy, and funnel framework
Measure results and plan improvements
Ensure compliance with privacy laws
Email, form, and landing page execution. Deliverability and reporting
Eloqua and Marketo specialists
Improve skills and increase productivity with custom online training and videos
Uncover opportunities to improve performance and outcomes
Enhance email impact through expert analysis
Platform installation, change management, and success planning
Data management and stewardship
System integration options using connectors and custom APIs
Custom cloud apps, HTML templates,
JavaScript, and responsive email
AI didn't break marketing data governance; it exposed the debt. Here is how to build an AI data governance framework with real owners, entry-point controls,...
Building an AI-ready MOPs instance takes more than a new tool. It takes clean data, defined governance, and a retrained team before any agent gets...
Bot form submissions are quietly inflating MQL counts and lead scoring accuracy. Here's how to detect them and fix your scoring model.
Content affinity scoring tracks which topics a lead actually cares about, not just how often they engage, so nurture paths can be built around real...
Scoring model drift erodes lead score accuracy quietly, with no built-in alarm. Here's why catching it takes a recurring human audit, not an AI feature,...
AI lead scoring and grading only works when it re-weights data marketing ops already trusts. Here is how to separate the two, keep the model...
Software for maximizing your marketing while ensuring privacy compliance
Innovative solutions to do more with Marketing Automation platforms
Centralize Preference Management Across Your Organization
Visual Segmentation for Marketers
Integration solutions for Eloqua, Marketo, CRM, and other systems
Align corporate and marketing goals
Data capture strategy
Lead scoring, nurturing, segmentation strategy, and funnel framework
Measure results and plan improvements
Ensure compliance with privacy laws
Email, form, and landing page execution. Deliverability and reporting
Eloqua and Marketo specialists
Improve skills and increase productivity with custom online training and videos
Uncover opportunities to improve performance and outcomes
Enhance email impact through expert analysis
Platform installation, change management, and success planning
Data management and stewardship
System integration options using connectors and custom APIs
Custom cloud apps, HTML templates,
JavaScript, and responsive email
AI didn't break marketing data governance; it exposed the debt. Here is how to build an AI data governance framework with real owners, entry-point controls,...
Building an AI-ready MOPs instance takes more than a new tool. It takes clean data, defined governance, and a retrained team before any agent gets...
Bot form submissions are quietly inflating MQL counts and lead scoring accuracy. Here's how to detect them and fix your scoring model.
Content affinity scoring tracks which topics a lead actually cares about, not just how often they engage, so nurture paths can be built around real...
Scoring model drift erodes lead score accuracy quietly, with no built-in alarm. Here's why catching it takes a recurring human audit, not an AI feature,...
AI lead scoring and grading only works when it re-weights data marketing ops already trusts. Here is how to separate the two, keep the model...
There are situations where the values of certain fields need to be validated against specific Regular Expressions. This is where this Cloud App comes into play. With CO Regex Cloud App, It takes the value from a field in a Custom Object and applies a Regex expression, and then the result(s) goes to another selected Custom Object field(s). This Cloud App can validate a Regular expression, can split a field value into multiple fields based on Regular expression and also this can transform the value of a field based on Regular transform expression.
Regex examples – https://medium.com/factory-mind/regex-tutorial-a-simple-cheatsheet-by-examples-649dc1c3f285
This document will show how this Cloud action can be used inside CO Based Program Canvas.
Please follow these instructions to set-up this cloud action in your Oracle Eloqua instance.
Please follow these instructions to set up this cloud app in your Oracle Eloqua instance.
NOTE: If prompted to log again, please do so.
The following instructions show a basic/simple usage. You can incorporate this Cloud Action to any existing CO based Program Canvas.
You will need a user to log in and configure this Cloud Action. If you don’t have one, you can create one. If you do, use your user to Log In in the page shown in the following screenshot:
Select Split if you want to split a specific field value in to different fields. This option can take the value from a field and split it into multiple fields using a Regular Expression. For example, for a field value like “10 VPs, 20 Directors, 40 SMEs.” If we need to split based on the digits with the following expression \D+: The result will be:
Checked the option Transform if you want to transform the value of a field and execute a Regex transformation.
The first line defines the matching elements.
The second line defines the output format.
This is an example of a phone formatter: (\d{3})(\d{3})(\d{4})
($1) $2-$3
There is no need to use a delimiter.
Note: You can view up to 2 months of logs
Select the Step where you want the records to be routed.
That’s all. Activate the campaign or program, put some records in it and see the CO Regex in action!
Note: Most 4Thought Marketing apps use the Eloqua BULK API to export/import records, therefore when an app is used in a campaign or program the user that activates the campaign should have the following permissions:
You need a license to configure and execute this Cloud App. If you don’t have a license, an error message will appear on the configuration page.
If you don’t see CO Records being processed by the app, it may be because your license is missing or expired. To obtain a license, contact your account manager or contact us.