Dirty Data: Zombies in the System
Check your customer contact database. If too many of your contacts are unusable for one reason or another, you have...
Software for maximizing your marketing while ensuring privacy compliance
Innovative solutions to do more with Marketing Automation platforms
Visual Segmentation for Marketers
Integration solutions for Eloqua, Marketo, CRM, and other systems
Align corporate and marketing goals
Data capture strategy
Lead scoring, nurturing, segmentation strategy, and funnel framework
Measure results and plan improvements
Ensure compliance with privacy laws
Email, form, and landing page execution. Deliverability and reporting
Eloqua and Marketo specialists
Improve skills and increase productivity with custom online training and videos
Uncover opportunities to improve performance and outcomes
Enhance email impact through expert analysis
Platform installation, change management, and success planning
Data management and stewardship
System integration options using connectors and custom APIs
Custom cloud apps, HTML templates,
JavaScript, and responsive email
Check your customer contact database. If too many of your contacts are unusable for one reason or another, you have...
Data privacy empowers marketers to build customer trust, ensure compliance, and use consent-driven data to create transparent, privacy-first marketing strategies...
New state privacy laws are reshaping compliance in 2025. This guide explains the latest state regulations, consumer rights, and steps...
The American Privacy Rights Act introduces a unified federal privacy standard, reshaping marketing compliance with stronger consumer rights, consent requirements,...
Privacy first third party risk management aligns vendor controls with your standards, improves compliance and monitoring, and turns external dependencies...
Discover the five essential types of data privacy assessments—PIA, TIA, VRA, BIA, and ERA—and learn how they work together to...
Check your customer contact database. If too many of your contacts are unusable for one reason or another, you have something of a zombie situation...
Data privacy empowers marketers to build customer trust, ensure compliance, and use consent-driven data to create transparent, privacy-first marketing strategies that enhance long-term brand credibility.
New state privacy laws are reshaping compliance in 2025. This guide explains the latest state regulations, consumer rights, and steps businesses must take for transparent,...
The American Privacy Rights Act introduces a unified federal privacy standard, reshaping marketing compliance with stronger consumer rights, consent requirements, and a push toward privacy...
Privacy first third party risk management aligns vendor controls with your standards, improves compliance and monitoring, and turns external dependencies into measurable trust across the...
Discover the five essential types of data privacy assessments—PIA, TIA, VRA, BIA, and ERA—and learn how they work together to safeguard data, ensure compliance, and...
AI marketing operations processes transform traditional workflows with automation, personalization, and predictive insights, helping marketing leaders optimize campaigns while preserving the governance and structure of...
A data subject requests quarterly review strengthens compliance, reduces risks, and builds customer trust by analyzing trends, response times, and request patterns while guiding improvements...
Internal newsletter benefits strengthen MOPS teams by aligning goals, sharing updates, and celebrating wins. A consistent newsletter boosts communication, improves processes, and builds a culture...
Any business that depends on processing customer information (meaning every business) should to be able to prove that the law allows them to do so....
Campaign Velocity in Agile Marketing helps teams launch faster, learn quicker, and scale winners. Streamlined workflows and agile strategies transform campaign execution into measurable, repeatable...
Changing privacy laws reshape how businesses manage customer data. Proactive compliance, risk management, and policy updates turn regulations into opportunities for trust, resilience, and competitive...
Software for maximizing your marketing while ensuring privacy compliance
Innovative solutions to do more with Marketing Automation platforms
Visual Segmentation for Marketers
Integration solutions for Eloqua, Marketo, CRM, and other systems
Align corporate and marketing goals
Data capture strategy
Lead scoring, nurturing, segmentation strategy, and funnel framework
Measure results and plan improvements
Ensure compliance with privacy laws
Email, form, and landing page execution. Deliverability and reporting
Eloqua and Marketo specialists
Improve skills and increase productivity with custom online training and videos
Uncover opportunities to improve performance and outcomes
Enhance email impact through expert analysis
Platform installation, change management, and success planning
Data management and stewardship
System integration options using connectors and custom APIs
Custom cloud apps, HTML templates,
JavaScript, and responsive email
Check your customer contact database. If too many of your contacts are unusable for one reason or another, you have...
Data privacy empowers marketers to build customer trust, ensure compliance, and use consent-driven data to create transparent, privacy-first marketing strategies...
New state privacy laws are reshaping compliance in 2025. This guide explains the latest state regulations, consumer rights, and steps...
The American Privacy Rights Act introduces a unified federal privacy standard, reshaping marketing compliance with stronger consumer rights, consent requirements,...
Privacy first third party risk management aligns vendor controls with your standards, improves compliance and monitoring, and turns external dependencies...
Discover the five essential types of data privacy assessments—PIA, TIA, VRA, BIA, and ERA—and learn how they work together to...
Check your customer contact database. If too many of your contacts are unusable for one reason or another, you have something of a zombie situation...
Data privacy empowers marketers to build customer trust, ensure compliance, and use consent-driven data to create transparent, privacy-first marketing strategies that enhance long-term brand credibility.
New state privacy laws are reshaping compliance in 2025. This guide explains the latest state regulations, consumer rights, and steps businesses must take for transparent,...
The American Privacy Rights Act introduces a unified federal privacy standard, reshaping marketing compliance with stronger consumer rights, consent requirements, and a push toward privacy...
Privacy first third party risk management aligns vendor controls with your standards, improves compliance and monitoring, and turns external dependencies into measurable trust across the...
Discover the five essential types of data privacy assessments—PIA, TIA, VRA, BIA, and ERA—and learn how they work together to safeguard data, ensure compliance, and...
AI marketing operations processes transform traditional workflows with automation, personalization, and predictive insights, helping marketing leaders optimize campaigns while preserving the governance and structure of...
A data subject requests quarterly review strengthens compliance, reduces risks, and builds customer trust by analyzing trends, response times, and request patterns while guiding improvements...
Internal newsletter benefits strengthen MOPS teams by aligning goals, sharing updates, and celebrating wins. A consistent newsletter boosts communication, improves processes, and builds a culture...
Any business that depends on processing customer information (meaning every business) should to be able to prove that the law allows them to do so....
Campaign Velocity in Agile Marketing helps teams launch faster, learn quicker, and scale winners. Streamlined workflows and agile strategies transform campaign execution into measurable, repeatable...
Changing privacy laws reshape how businesses manage customer data. Proactive compliance, risk management, and policy updates turn regulations into opportunities for trust, resilience, and competitive...
There are situations where the values of certain fields have some garbage strings. This is where this Cloud Decision comes into play. With Company Garbage Indicator Cloud Decision, you can identify the garbage values in the Contact’s linked Company fields using your own standard or a general garbage list.
This Cloud Decision Determines if a Contact’s linked company field has garbage in it.
This document will show how this Cloud Decision can be used inside Campaign/Program Canvas.
Please follow these instructions to set up this cloud app in your Oracle Eloqua instance.
NOTE: If prompted to log again, please do so.
This app requires 2 types of configuration, one is the general configuration and the other one an app specific configuration. The following instructions show a basic/simple usage.
This file can be directly dropped into given area (Dashed box “Drop a file here”) or file can be selected from the local machine by clicking on “Choose File” button and you need to choose sheet from the file which have the garbage string column.
You can add, remove or view the table saved on the system. This table is the one that is going to be used in the app.
(You can upload the Custom list with the garbage strings. You can upload an Excel file or a CSV by searching for it on your computer or by dragging and dropping the file into the dashed box in the page. This list needs to has 1 column: Garbage Strings.
You will need a user to log in and configure this Cloud Action. If you don’t have one, you can create one. If you do, use your user to Log In in the page shown in the following screenshot:
Logs Tab: This section shows the execution logs for the respective cloud app
Note: You can view up to 2 months of logs
Select the Step where you want the contacts to be routed.
That’s all. Activate the campaign or program, put some Contacts in it and see the Contact Garbage Indicator in action!
Note: Most 4Thought Marketing apps use the Eloqua BULK API to export/import records, therefore when an app is used in a campaign or program the user that activates the campaign should have the following permissions:
You need a license to configure and execute this Cloud App. If you don’t have a license, an error message will appear on the configuration page.
If you don’t see CO Records being processed by the app, it may be because your license is missing or expired. To obtain a license, contact your account manager or contact us.