Save hours on campaign setup by creating multiple campaign responses at once in Eloqua. This tutorial shows you how to use bulk actions for consistent...
Privacy standards for marketers in 2026 require understanding GDPR, CCPA, and global regulations while balancing compliance with campaign effectiveness through transparent practices and automated governance.
Revenue operations aligns sales, marketing, and customer success around shared goals and data without requiring organizational restructuring, enabling B2B companies to drive predictable growth.
Learn what Marketo velocity scripts are, when to use them for advanced email personalization, and how velocity template language extends capabilities beyond standard tokens.
Marketing funnel evolution is no longer about stages or volume, but about using AI to infer buyer intent across signals, context, and behavior with greater...
Template standardization transforms chaotic libraries into strategic assets through systematic frameworks balancing campaign production efficiency with brand consistency across email, landing pages, and automated workflows.
Save hours on campaign setup by creating multiple campaign responses at once in Eloqua. This tutorial shows you how to use bulk actions for consistent...
Privacy standards for marketers in 2026 require understanding GDPR, CCPA, and global regulations while balancing compliance with campaign effectiveness through transparent practices and automated governance.
Revenue operations aligns sales, marketing, and customer success around shared goals and data without requiring organizational restructuring, enabling B2B companies to drive predictable growth.
Learn what Marketo velocity scripts are, when to use them for advanced email personalization, and how velocity template language extends capabilities beyond standard tokens.
Marketing funnel evolution is no longer about stages or volume, but about using AI to infer buyer intent across signals, context, and behavior with greater...
Template standardization transforms chaotic libraries into strategic assets through systematic frameworks balancing campaign production efficiency with brand consistency across email, landing pages, and automated workflows.
Campaign Velocity in Agile Marketing helps teams launch faster, learn quicker, and scale winners. Streamlined workflows and agile strategies transform campaign execution into measurable, repeatable momentum.
Marketing automation integration turns the Future of AI into practical lift by uniting consented data, embedded decisioning, and disciplined testing to create adaptive journeys that respect people and regulations.
Marketing Automation with Intention helps teams scale automation responsibly by pairing machine efficiency with human judgment, governance, and clear KPIs—so marketing grows faster without sacrificing trust or empathy
Eloqua campaign production helps B2B teams build faster, safer campaigns by standardizing assets, integrating data, and automating QA—improving conversion, scalability, and compliance across segmentation, nurture, and reporting with Eloqua governance.
Eloqua segmentation marketing strategies deliver faster wins when teams start with Customer vs Prospect, maintain data hygiene, reuse shared filters, and iterate on the campaign canvas for measurable lift.
Discover creative ways to enrich your Eloqua contact and account records using Clay.com and n8n, without a native Eloqua connector.
Campaign strategies need to include optimizing emails, landing pages, and websites for various screen sizes and keeping visitors engaged. Responsive design provides the solution.
Sales and marketing need to work together, yet they often struggle to play well together. In this blog post, we discuss six common sales and marketing alignment mistakes and potential solutions.
What happens when a marketing automation platform no longer meets your company’s needs? That’s when it’s time to switch to a new platform like Oracle Eloqua, using a process known as marketing automation platform migration.
Ask yourself: are you running the same types of campaigns, and rely on the same performance metrics? Running your systems the same way year after year may mask a growing threat: that you’re falling behind.
4Thought Marketing recently improved its Upload Wizard Cloud App to meet the unique requirements of a long-time customer, a global distributor using Oracle Eloqua integration and Salesforce CRM integration.
When readers control what, when, and how often they hear from you—via a Subscription & Preference Portal—unsubscribe rates plummet, open rates climb, and every message feels custom‑tailored to their needs.