A practical guide to marketo tokens: field merges, My Tokens, Program Member Custom Field tokens, and the inheritance rules and default values that keep personalization...
Eloqua AI vs Marketo AI: Eloqua ships assistant-level content tools while Marketo builds agentic AI natively, with parts still in beta.
A practitioner's look at the Marketo MCP server: what it can automate today, what's restricted by design, and what Adobe still has on its roadmap...
Account based marketing transforms B2B growth by aligning sales and marketing teams around high-value target accounts through personalized strategies, comprehensive frameworks, and revenue-focused metrics that...
A recap of Eloqua Office Hours Aug 2026: building Eloqua segments as live pictures on your own data warehouse, then pushing the finished segment into...
Account-based marketing (also called ABM) and lead-based marketing are two popular strategies for businesses. Let’s take a look at the two methods and which one is...
A practical guide to marketo tokens: field merges, My Tokens, Program Member Custom Field tokens, and the inheritance rules and default values that keep personalization...
Eloqua AI vs Marketo AI: Eloqua ships assistant-level content tools while Marketo builds agentic AI natively, with parts still in beta.
A practitioner's look at the Marketo MCP server: what it can automate today, what's restricted by design, and what Adobe still has on its roadmap...
Account based marketing transforms B2B growth by aligning sales and marketing teams around high-value target accounts through personalized strategies, comprehensive frameworks, and revenue-focused metrics that...
A recap of Eloqua Office Hours Aug 2026: building Eloqua segments as live pictures on your own data warehouse, then pushing the finished segment into...
Account-based marketing (also called ABM) and lead-based marketing are two popular strategies for businesses. Let’s take a look at the two methods and which one is...
How does Brady Corporation run Eloqua across multiple brands, regions, and platforms? Hear from their ABM Lead on multi-brand architecture, Contact Level Security, platform integration decisions, and which tools extend what’s possible.
Effective email campaign design in B2B goes beyond visual layout. This guide covers every step: objective-setting, mobile-first structure, personalization, CTA strategy, authentication, and pre-send testing to drive real campaign results.
Expanding Oracle Eloqua to a new business unit? This planning checklist covers every key decision, from contacts and CRM integrations to subscription management, branding, and reporting, before onboarding begins.
ABM marketing automation does not require a new platform. If your team runs Eloqua or Marketo, these four configuration changes move your MAP from lead-based to account-first.
Not sure whether to use the Eloqua campaign canvas or Program Canvas for your next automation? This guide breaks down the key differences, use cases, and how to choose the right tool every time.
Marketo vs Eloqua is not a feature comparison. It is an operational one. Discover how each platform’s daily workflow, data structure, and campaign philosophy should shape your MAP decision.
Special guest Bob Sivarajah from Oracle joins us to show how readiness-based sending improves deliverability in Eloqua.
Your marketing automation strategy — not your platform — determines your results. Learn why most B2B teams underperform and what to do differently.
Is your marketing tech stack actually earning its keep? Learn how to scrutinize marketing tech stack ROI, identify underperforming tools, and recover hidden value with a structured Martech audit approach.
Learn how marketing operations templates free your team from repetitive rebuilding, reduce costly errors, and create the space needed to do genuinely strategic marketing work at scale.
Comparing Eloqua vs Marketo for your B2B marketing automation platform decision? This guide breaks down features, email capabilities, CRM integration, and use cases to help enterprise teams choose with confidence.
Discover why regular Eloqua health checks prevent technical debt, protect deliverability, and ensure your marketing automation investment delivers maximum ROI through proactive platform optimization.