A recap of Eloqua Office Hours Aug 2026: building Eloqua segments as live pictures on your own data warehouse, then pushing the finished segment into...
Account-based marketing (also called ABM) and lead-based marketing are two popular strategies for businesses. Let’s take a look at the two methods and which one is...
Learn what Marketo velocity scripts are, when to use them for advanced email personalization, and how velocity template language extends capabilities beyond standard tokens.
Simply put, lead scoring is a method of assigning numerical values to leads primarily based on their characteristics and actions. The higher the rating, the...
The New Adobe Marketo Engage Email Editor streamlines production with drag and drop modules, admin controls, and built in QA—our guide covers features, rollout, governance,...
A global email campaign is really a matrix of language, regional, and legal variants. Here is how to structure yours so localization scales cleanly instead...
A recap of Eloqua Office Hours Aug 2026: building Eloqua segments as live pictures on your own data warehouse, then pushing the finished segment into...
Account-based marketing (also called ABM) and lead-based marketing are two popular strategies for businesses. Let’s take a look at the two methods and which one is...
Learn what Marketo velocity scripts are, when to use them for advanced email personalization, and how velocity template language extends capabilities beyond standard tokens.
Simply put, lead scoring is a method of assigning numerical values to leads primarily based on their characteristics and actions. The higher the rating, the...
The New Adobe Marketo Engage Email Editor streamlines production with drag and drop modules, admin controls, and built in QA—our guide covers features, rollout, governance,...
A global email campaign is really a matrix of language, regional, and legal variants. Here is how to structure yours so localization scales cleanly instead...
ABM marketing automation does not require a new platform. If your team runs Eloqua or Marketo, these four configuration changes move your MAP from lead-based to account-first.
Not sure whether to use the Eloqua campaign canvas or Program Canvas for your next automation? This guide breaks down the key differences, use cases, and how to choose the right tool every time.
Marketo vs Eloqua is not a feature comparison. It is an operational one. Discover how each platform’s daily workflow, data structure, and campaign philosophy should shape your MAP decision.
Special guest Bob Sivarajah from Oracle joins us to show how readiness-based sending improves deliverability in Eloqua.
Your marketing automation strategy — not your platform — determines your results. Learn why most B2B teams underperform and what to do differently.
Is your marketing tech stack actually earning its keep? Learn how to scrutinize marketing tech stack ROI, identify underperforming tools, and recover hidden value with a structured Martech audit approach.
Learn how marketing operations templates free your team from repetitive rebuilding, reduce costly errors, and create the space needed to do genuinely strategic marketing work at scale.
Comparing Eloqua vs Marketo for your B2B marketing automation platform decision? This guide breaks down features, email capabilities, CRM integration, and use cases to help enterprise teams choose with confidence.
Discover why regular Eloqua health checks prevent technical debt, protect deliverability, and ensure your marketing automation investment delivers maximum ROI through proactive platform optimization.
Your sales team gets better leads when marketing sends better signals. Response rules are how you make that happen. In this Eloqua Office Hours session, we’ll show you how to work with sales to define what actually indicates buying intent, and then deliver on that promise through response rules.
Most B2B marketing teams treat documentation as an afterthought, but strategic B2B marketing documentation before, during, and after projects reduces cognitive load, accelerates execution, and preserves institutional knowledge that compounds over time.
AI marketing data hygiene is the foundation that determines whether your AI pilots deliver results or amplify chaos. Most teams skip data cleanup, chase new tools, and wonder why ROI never materializes.