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        • Centralize Preference Management Across Your Organization

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          CO REGEX

          Use REGEX expressions to format data in custom object (CO) records.

          Contact Us   Free Trial

          CO Date Calculator

          Add or subtract days, weeks, months, or years in a date field and store the results in a custom object (CO) field in a CO program.

          Contact Us  Free Trial

        • Recent Articles

          • aligning compliance with corporate goals, corporate goals, corporate strategy framework, business planning, compliance scorecard,How to Align Compliance with Corporate Goals for Strategic Success
            Discover nine practical strategies for aligning compliance with corporate goals that transform regulatory functions from cost centers into strategic enablers, helping organizations reduce risk while accelerating growth through integrated planning and collaboration. […]
          • Eloqua Office HoursPreference-Led Personalization – Eloqua Office Hours January 2026
            https://youtu.be/M6KT9Lrz8YA Preference-Led […]
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        • Align corporate and marketing goals

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        • Ensure compliance with privacy laws

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        • Improve skills and increase productivity with custom online training and videos

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        • Enhance email impact through expert analysis

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  • Resources
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  • Blog
          • aligning compliance with corporate goals, corporate goals, corporate strategy framework, business planning, compliance scorecard,How to Align Compliance with Corporate Goals for Strategic Success
            Discover nine practical strategies for aligning compliance with corporate goals that transform regulatory functions from cost centers into strategic enablers, helping organizations reduce risk while accelerating growth through integrated planning and collaboration. […]
          • Eloqua Office HoursPreference-Led Personalization – Eloqua Office Hours January 2026
            https://youtu.be/M6KT9Lrz8YA Preference-Led Personalization: Why Privacy and Personalization Aren’t Enemies Privacy and personalization […]
          • privacy alignment, data privacy alignment, compliance, GDPR, CCPA, marketing operations, consent, segmentation, retention, Martech, marketing automation platform, CRM, revenue operations, privacy champions, customer trust, campaign velocity,Privacy Alignment Isn’t What Companies Think It Is
            Companies treating data privacy alignment as separate work are losing before they start. When marketing operations, privacy teams, and legal align around protecting customer data and building trust, campaigns move faster and customer relationships strengthen. […]
          • eloqua rest vs bulk api, eloqua api, eloqua rest api, eloqua bulk api, eloqua api rate limits, eloqua best practices, eloqua api reference,Eloqua REST vs Bulk API: When to Use Each for Smarter Integrations
            Eloqua REST vs bulk API decisions depend on latency and volume. Use REST API 2.0 for real time updates and Bulk API for large scale imports and resilient batch processing. […]
          • Customer's Email Preferences GuideThe Secret to Discovering Your Customers’ Email Preferences
            Understanding your customer's email preferences eliminates guesswork in email marketing. Ask subscribers directly about frequency, content topics, and channels they prefer to receive communications through centralized preference centers. […]
          • data privacy audit, marketing data privacy, customer data flow, consent management, marketing stack audit, data flow mapping, privacy compliance, vendor data governance, third-party data risk, consent logic, data retention policy, privacy by design,Your Tech Stack Is Leaking Trust: A Data Flow Diagnostic
            A data privacy audit for your marketing stack reveals where customer data flows, who controls it, and how to stop trust from quietly leaking through invisible handoffs and broken consent logic. […]
        • aligning compliance with corporate goals, corporate goals, corporate strategy framework, business planning, compliance scorecard,

          How to Align Compliance with Corporate Goals for Strategic Success

          Discover nine practical strategies for aligning compliance with corporate goals that transform regulatory functions from cost centers into strategic enablers, helping organizations reduce risk while...

          Eloqua Office Hours

          Preference-Led Personalization – Eloqua Office Hours January 2026

          Preference-Led Personalization: Why Privacy and Personalization Aren’t Enemies Privacy and personalization don’t have to compete. Preference data is the operational foundation that lets you do...

          privacy alignment, data privacy alignment, compliance, GDPR, CCPA, marketing operations, consent, segmentation, retention, Martech, marketing automation platform, CRM, revenue operations, privacy champions, customer trust, campaign velocity,

          Privacy Alignment Isn’t What Companies Think It Is

          Companies treating data privacy alignment as separate work are losing before they start. When marketing operations, privacy teams, and legal align around protecting customer data...

          eloqua rest vs bulk api, eloqua api, eloqua rest api, eloqua bulk api, eloqua api rate limits, eloqua best practices, eloqua api reference,

          Eloqua REST vs Bulk API: When to Use Each for Smarter Integrations

          Eloqua REST vs bulk API decisions depend on latency and volume. Use REST API 2.0 for real time updates and Bulk API for large scale...

          Customer's Email Preferences Guide

          The Secret to Discovering Your Customers’ Email Preferences

          Understanding your customer's email preferences eliminates guesswork in email marketing. Ask subscribers directly about frequency, content topics, and channels they prefer to receive communications through...

          data privacy audit, marketing data privacy, customer data flow, consent management, marketing stack audit, data flow mapping, privacy compliance, vendor data governance, third-party data risk, consent logic, data retention policy, privacy by design,

          Your Tech Stack Is Leaking Trust: A Data Flow Diagnostic

          A data privacy audit for your marketing stack reveals where customer data flows, who controls it, and how to stop trust from quietly leaking through...

        • View All
  • Contact Us
4Thought Marketing Logo
  • Products
        • Products
        • 4Comply
        • Software for maximizing your marketing while ensuring privacy compliance

        • Cloud Apps
        • Innovative solutions to do more with Marketing Automation platforms

        • 4Preferences
        • Centralize Preference Management Across Your Organization

        • 4Segments
        • Visual Segmentation for Marketers

        • 4Bridge
        • Integration solutions for Eloqua, Marketo, CRM, and other systems

        • Featured Cloud App

          State Normalization

          The State Normalization Cloud App helps improve data quality by ensuring state names follow a standard format by correcting spelling mistakes and other non-standard variations.

          Contact Us   Free Trial

          Country Normalization

          Standardize country values using a built-in standardization list, or a customized one provided by your company. Improve data quality by ensuring country names follow a specific format, both by correcting spelling mistakes and by normalizing non-standard variations.

          Contact Us   Free Trial

        • Recent Articles

          • aligning compliance with corporate goals, corporate goals, corporate strategy framework, business planning, compliance scorecard,How to Align Compliance with Corporate Goals for Strategic Success
            Discover nine practical strategies for aligning compliance with corporate goals that transform regulatory functions from cost centers into strategic enablers, helping organizations reduce risk while accelerating growth through integrated planning and collaboration. […]
          • Eloqua Office HoursPreference-Led Personalization – Eloqua Office Hours January 2026
            https://youtu.be/M6KT9Lrz8YA Preference-Led […]
  • Platforms
        • Marketing Platforms
        • Marketo
        • Eloqua
        • PathFactory
        • CRM Platforms
        • Microsoft Dynamics
        • Salesforce
        • Al Platforms
        • n8n
        • ChatGPT/OpenAl
        • Anthropic
        • Gemini
  • Services
        • Strategic Services

        • Marketing Strategy
        • Align corporate and marketing goals

        • Lead Generation
        • Data capture strategy

        • Conversion
        • Lead scoring, nurturing, segmentation strategy, and funnel framework

        • Reporting & Analytics
        • Measure results and plan improvements

        • Data Privacy Consulting
        • Ensure compliance with privacy laws

        • Campaign Services

        • Campaign Production
        • Email, form, and landing page execution. Deliverability and reporting

        • Help Desk
        • Eloqua and Marketo specialists

        • Training
        • Improve skills and increase productivity with custom online training and videos

        • Health Checks & Analysis
        • Uncover opportunities to improve performance and outcomes

        • Email Efficacy Evaluation
        • Enhance email impact through expert analysis

        • Technical Services

        • Implementation
        • Platform installation, change management, and success planning

        • Data Services
        • Data management and stewardship

        • System Integration
        • System integration options using connectors and custom APIs

        • Web & App Development
        • Custom cloud apps, HTML templates,
          JavaScript, and responsive email

  • Resources
    • Resources
  • Blog
          • aligning compliance with corporate goals, corporate goals, corporate strategy framework, business planning, compliance scorecard,How to Align Compliance with Corporate Goals for Strategic Success
            Discover nine practical strategies for aligning compliance with corporate goals that transform regulatory functions from cost centers into strategic enablers, helping organizations reduce risk while accelerating growth through integrated planning and collaboration. […]
          • Eloqua Office HoursPreference-Led Personalization – Eloqua Office Hours January 2026
            https://youtu.be/M6KT9Lrz8YA Preference-Led Personalization: Why Privacy and Personalization Aren’t Enemies Privacy and personalization […]
          • privacy alignment, data privacy alignment, compliance, GDPR, CCPA, marketing operations, consent, segmentation, retention, Martech, marketing automation platform, CRM, revenue operations, privacy champions, customer trust, campaign velocity,Privacy Alignment Isn’t What Companies Think It Is
            Companies treating data privacy alignment as separate work are losing before they start. When marketing operations, privacy teams, and legal align around protecting customer data and building trust, campaigns move faster and customer relationships strengthen. […]
          • eloqua rest vs bulk api, eloqua api, eloqua rest api, eloqua bulk api, eloqua api rate limits, eloqua best practices, eloqua api reference,Eloqua REST vs Bulk API: When to Use Each for Smarter Integrations
            Eloqua REST vs bulk API decisions depend on latency and volume. Use REST API 2.0 for real time updates and Bulk API for large scale imports and resilient batch processing. […]
          • Customer's Email Preferences GuideThe Secret to Discovering Your Customers’ Email Preferences
            Understanding your customer's email preferences eliminates guesswork in email marketing. Ask subscribers directly about frequency, content topics, and channels they prefer to receive communications through centralized preference centers. […]
          • data privacy audit, marketing data privacy, customer data flow, consent management, marketing stack audit, data flow mapping, privacy compliance, vendor data governance, third-party data risk, consent logic, data retention policy, privacy by design,Your Tech Stack Is Leaking Trust: A Data Flow Diagnostic
            A data privacy audit for your marketing stack reveals where customer data flows, who controls it, and how to stop trust from quietly leaking through invisible handoffs and broken consent logic. […]
        • aligning compliance with corporate goals, corporate goals, corporate strategy framework, business planning, compliance scorecard,

          How to Align Compliance with Corporate Goals for Strategic Success

          Discover nine practical strategies for aligning compliance with corporate goals that transform regulatory functions from cost centers into strategic enablers, helping organizations reduce risk while...

          Eloqua Office Hours

          Preference-Led Personalization – Eloqua Office Hours January 2026

          Preference-Led Personalization: Why Privacy and Personalization Aren’t Enemies Privacy and personalization don’t have to compete. Preference data is the operational foundation that lets you do...

          privacy alignment, data privacy alignment, compliance, GDPR, CCPA, marketing operations, consent, segmentation, retention, Martech, marketing automation platform, CRM, revenue operations, privacy champions, customer trust, campaign velocity,

          Privacy Alignment Isn’t What Companies Think It Is

          Companies treating data privacy alignment as separate work are losing before they start. When marketing operations, privacy teams, and legal align around protecting customer data...

          eloqua rest vs bulk api, eloqua api, eloqua rest api, eloqua bulk api, eloqua api rate limits, eloqua best practices, eloqua api reference,

          Eloqua REST vs Bulk API: When to Use Each for Smarter Integrations

          Eloqua REST vs bulk API decisions depend on latency and volume. Use REST API 2.0 for real time updates and Bulk API for large scale...

          Customer's Email Preferences Guide

          The Secret to Discovering Your Customers’ Email Preferences

          Understanding your customer's email preferences eliminates guesswork in email marketing. Ask subscribers directly about frequency, content topics, and channels they prefer to receive communications through...

          data privacy audit, marketing data privacy, customer data flow, consent management, marketing stack audit, data flow mapping, privacy compliance, vendor data governance, third-party data risk, consent logic, data retention policy, privacy by design,

          Your Tech Stack Is Leaking Trust: A Data Flow Diagnostic

          A data privacy audit for your marketing stack reveals where customer data flows, who controls it, and how to stop trust from quietly leaking through...

        • View All
  • Contact Us

Marketo & Eloqua addons

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String Deleter

The String Deleter Cloud App helps improve data quality by surgically removing unwanted character strings. Examples include eliminating honorifics, name prefixes or suffixes, company suffixes, or special characters.

Contact Us   Free Trial

$720.00 – $2,520.00Price range: $720.00 through $2,520.00

Learn More

Swap Email Address

The Swap Email Address Cloud App allows you to easily replace a contact’s primary email address with another email address during campaign execution.

Contact Us  Free Trial

$1,200.00 – $4,200.00Price range: $1,200.00 through $4,200.00

Learn More

Unlinked CO Mapper

The Unlinked CO Mapper matches orphaned Eloqua custom objects records with matching contact records to create a complete customer profile for your marketing campaigns.

Contact Us  Free Trial

$1,080.00 – $3,780.00Price range: $1,080.00 through $3,780.00

Learn More

Update All Contacts COs

Keep custom object (CO) data consistent across all mapped records with just a few clicks using the Update All Contacts COs Cloud App.

Contact Us  Free Trial

$1,200.00 – $4,200.00Price range: $1,200.00 through $4,200.00

Learn More

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