Data Privacy in Marketing: What It Means and What Your Policy Needs
Data privacy shapes every B2B campaign. Learn what data privacy in marketing means, what your privacy policy must include, and the practical steps that keep...
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Eloqua Integration to NetSuite CRM
Eloqua NetSuite Integration
Are your Eloqua NetSuite integration needs unique? 4Thought Marketing is an expert at integrating Eloqua into your Netsuite environment. Our 4Bridge™ Integration Engine™ for Eloqua can handle it, no problem! Tailored for NetSuite, the 4Bridge™ Integration Engine™ understands and considers NetSuite’s quirks and special features. At 4Thought, we know how to deal with records going inactive and can work with customers of type “individual.” We understand the strengths and the weaknesses of the NetSuite data structure and can connect it with Eloqua to make both your marketing and sales departments happy.
Setup, Your Way
The 4Bridge™ Integration Engine™ understands and considers the quirks and the special features that NetSuite has. It knows how to deal with records going inactive. It can work with customers of type “individual”. It understands the strengths and the weaknesses of the NetSuite data structure and can connect it with Eloqua to make both your marketing and sales departments happy.
Bidirectional
Our 4Bridge™ Integration Engine™ makes it easy to move new leads from Eloqua to NetSuite, and contacts and leads from NetSuite back to Eloqua. Empower your salespeople with a view into digital body language from Eloqua, including:
- Website hits
- Email opens and click-throughs
- Form submissions
- PPC submissions
- Referral website hits
- Organic search hits
Track all of the above through NetSuite lead source tracking.
Easy to Maintain
4Bridge™ includes a user interface that allows you to see and modify the field mapping between Eloqua and NetSuite. Need to add a new Netsuite and Eloqua custom field? It will appear automatically in the 4Bridge™ Integration Engine™. Simply choose the custom field and save your mapping! Prefer to have someone else handle integration details? 4Thought Marketing can maintain and manage the integration for you on an ongoing basis.
Run It on Your Schedule
4Bridge™ also includes a scheduler with a simple user interface that allows you to set when the data moves between the two systems to run as frequently or as infrequently as is appropriate for your situation. Want to change your schedule? It’s easy to do at any time.
Where Do You Want it?
Want your integration to run on the cloud? Does your IT department prefer that all your systems run in-house? You’re in the driver’s seat and we’ll set you up the way that works best for you. Either way, 4Bridge™ for Eloqua runs reliably and will consistently pump data between Eloqua and NetSuite.
Monitoring
4Thought Marketing monitors your data movement between Eloqua and NetSuite, making sure data moves successfully and alerting us if there is any sort of hiccup. If something goes wrong, we’ll either fix it immediately or call your IT department if you prefer. And of course, you can configure the integration to notify you directly as well, so you can stay on top of the daily success of lead flow.
