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  Data quality is crucial for every organization. It affects almost every part of your marketing activities, from email deliverability and lead conversion to revenue generation. And you cannot accurately target and personalize your campaigns without complete and accurate data.  You can dramatically improve data quality by eliminating dirty data before it enters your system.Read more

  Key Steps for Improving Eloqua Segmentation The first page in your marketing operations playbook probably stresses the three R’s: Get the right message to the right people at the right time.  And it goes without saying that sending an email that isn’t timely or relevant won’t generate the desired results. For your campaign toRead more

  As a Marketing Automation professional, you deal with data all the time.  Your data comes from a wide variety of sources including Form Submissions, Lists, and other systems.  Sometimes, the data is not in the format you want or need. For example, you might have two fields that you want to combine into oneRead more

You may think you can live with dirty data. But can you compete with dirty data? Find out more about how you can improve your ROI by reading through these white papers: “How Dirty Data Can Destroy an Integration” and “Why Dirty Data is Costing you a Ton of Money”. Bad data affects your ROIRead more