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When a leading financial services company needed help getting their marketing automation platform migration project back on track, they turned to the team at 4Thought Marketing. In early 2021, their VP of Marketing initiated a thorough review of their current MarTech stack. The decision was made to modernize all of their marketing systems, including theirRead more

Modern business demands a lot from professionals. Systems like Eloqua work wonders to lighten the load, but sometimes they need a little help—especially where dirty data is involved. We work to provide the additional boost Eloqua needs to keep our customers in business. Here’s how 4Thought’s suite of Eloqua apps improved lead generation for Sophos.Read more

Global Distributor Improves Leads using Upload Wizard 4Thought Marketing recently improved its Upload Wizard Cloud App to meet the unique requirements of a long-time customer, a global distributor. As part of their Marketing Technology Stack, they use Oracle Eloqua as its marketing automation platform and Salesforce for customer relationship management (CRM).  Business Challenge Every day,Read more