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  Data quality is crucial for every organization. It affects almost every part of your marketing activities, from email deliverability and lead conversion to revenue generation. And you cannot accurately target and personalize your campaigns without complete and accurate data.  You can dramatically improve data quality by eliminating dirty data before it enters your system.Read more

  Key Steps for Improving Eloqua Segmentation The first page in your marketing operations playbook probably stresses the three R’s: Get the right message to the right people at the right time.  And it goes without saying that sending an email that isn’t timely or relevant won’t generate the desired results. For your campaign toRead more

  As a Marketing Automation professional, you deal with data all the time.  Your data comes from a wide variety of sources including Form Submissions, Lists, and other systems.  Sometimes, the data is not in the format you want or need. For example, you might have two fields that you want to combine into oneRead more

The Dirt on Data – How Bad Data is Killing Your Marketing Campaigns Dirty data is a worldwide epidemic, and in the U.S. alone, it is costing businesses over $600 BILLION a year. So, if you thought that your company is the only one with data integrity issues – you are very wrong. In fact,Read more

According to Frost & Sullivan the Marketing Automation Platforms such as Eloqua will expand by a huge 300 percent from 2014 to 2020. Many of the companies that will jump on the Marketing Automation bandwagon will be disappointed with their results. Why? Many of these marketing automation adoptees will just expect these platforms to workRead more

In part 1, “What Every CMO Should Add to the Marketing Plan“, we talked about what the marketing automation plan (MAP) was.  But why is it important to the CEO that the CMO have one? CEOs are constantly reading, and many CEOs will expect you to be doing the things they’ve just read about. ButRead more