Blog

It’s not at all uncommon for multiple family members to share a single email address, either for everyday usage or for registering their household for a particular event. Or a business might use accounting@company.com to make communication easier for them since everything goes to a single inbox. But for marketers using Eloqua, contacts that shareRead more

Need to keep your Eloqua Custom Object records up to date when a field or fields change on the mapped contact record or want to add or update static values to all mapped contact records?  You can with the new Update All COs Eloqua Cloud App from 4Thought Marketing. Watch the video below for instructionsRead more

Credit unions earn money in several different ways, but customer loans tend to be their biggest source of revenue. First Tech Federal Credit Union is no exception. And while they continue to see strong growth, they also saw abandoned applications as an opportunity to increase conversions. Here is their story. The Problem: Incomplete or AbandonedRead more

As a company grows, so should its approach to marketing. A small company might start with a tiny marketing department that does everything manually. With time, the company will grow larger and use marketing software to keep things simple and quick. But what happens when that marketing automation platform no longer meets the company’s needs?Read more

Marketing automation systems like Oracle Eloqua are designed to make your job easier and your campaigns more effective by leveraging data and content to deliver personalized messages at the perfect time. However, you can’t expect it to do all your work for you. Neither should you be overly cautious and miss out on what itRead more

  Privacy and Compliance Consulting Services   Consumer privacy and compliance regulations are here to stay.  We all fondly remember the mad dash to deploy a solution for the General Data Protection Regulation (GDPR).  And as 2020 approaches, the  California Consumer Privacy Act (CCPA) is the next exercise we get to manage.  But wait, there’sRead more

Happy Groundhog Day!   Do you ever feel in marketing, like you’re rerunning the same campaigns, the same landing pages, sending the same emails and most importantly getting the same results every day?   Bill Murray, has exactly the same problem in the movie “Groundhog Day”.  He ends up mindlessly repeating the same day OVERRead more