Blog

Best Practices for Email Preference Centers

Marketing emails unfortunately come with a negative reputation. Consumers often complain about receiving too many, too often. But with the immense advertising potential (not to mention ROI) that email marketing tends to bring, it’s not a method most companies can afford to ignore or significantly scale back. So, how do you get your contacts toRead more

webinar replay

On-Demand Webinar Replay: Delivering Qualified Leads to Sales Faster

Watch our on-demand webinar replay: “Delivering Qualified Leads to Sales Faster”.Read more

Turn Data into Personalized Emails with Oracle Eloqua

Data is the lifeblood of the marketing industry. Marketers instinctively want to leverage data for personalization. For Eloqua users, that might include storing data in Custom Data Object (CO) records to keep everything organized. Unfortunately, all the data-filled Custom Objects in the world don’t do a lot of good unless you know how to convertRead more

4 Page Tagging Methods for Eloqua Users

Among its many features, Eloqua offers one function that often goes overlooked: page tagging. In a previous article, we looked at how page tagging can improve customer segmentation and lead to more effective marketing campaigns. Today, we’d like to look at a few practical ways to start creating page tags in Eloqua. Eloqua offers fourRead more

Best-in-Class Marketing Automation with Oracle Eloqua

Oracle Eloqua is a market-leading marketing automation platform that helps companies generate leads that convert. Named a leader in the 2021 Gartner® Magic Quadrant™ for Marketing Automation Platforms, it enables your team to craft and send personalized emails, integrate seamlessly with other systems, track customer activity, and plan future campaigns—all within a robust but easy-to-understandRead more

Cybernews Interview with 4Thought Marketing CEO Mark LeVell

Keeping up with all in-house goals and tasks as well as failures and vulnerabilities has never been an easy task. But with some professional help, they can usually be effortlessly maintained. Whether it’s maintaining a cohesive marketing strategy or dealing with employee turnover, all of that can be automated. This move eliminates repetitive tasks andRead more

Manipulating Data in Oracle Eloqua Custom Objects

Marketers know that Oracle Eloqua Custom Objects (COs) can do quite a bit when used correctly. As an Oracle Partner company, we get a lot of questions about what you can do with the data stored in COs. And we have good news! Eloqua’s Program Canvas, introduced in 2016, gives you plenty more options thanRead more

Go Beyond Email Marketing with Oracle Eloqua

Email marketing: all marketers use it. Eloqua’s functionality is built around it. But if you’re only leveraging Eloqua’s email system, you’re missing out. You can get even more from your Oracle Eloqua instance when you include all your marketing channels – and when you take the time to properly integrate, automate, and measure them. Let’sRead more

10 Best Practices for Creating Eloqua Forms

Businesses naturally want to generate leads. And if a customer is already on your website, an online form is one of the best ways to capture them as a lead. Directing the customer to the form is easy enough. But unfortunately, getting the form in front of your contact doesn’t guarantee that they’ll actually fillRead more

3 Eloqua Insight User Tips Learned the Hard Way

Over the next couple of weeks, we’ll be sharing insights directly from several of our on-staff experts on various marketing topics. We hope you enjoy! Oracle Eloqua Insight, powered by Oracle Business Intelligence Enterprise Edition (Oracle BI EE), is a powerful tool to analyze your data across Eloqua. It contains several out-of-the-box reports which coverRead more