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Marketers know that Oracle Eloqua Custom Objects (COs) can do quite a bit when used correctly. As an Oracle Partner company, we get a lot of questions about what you can do with the data stored in COs. And we have good news! Eloqua’s Program Canvas, introduced in 2016, gives you plenty more options thanRead more

Email marketing: all marketers use it. Eloqua’s functionality is built around it. But if you’re only leveraging Eloqua’s email system, you’re missing out. You can get even more from your Oracle Eloqua instance when you include all your marketing channels – and when you take the time to properly integrate, automate, and measure them. Let’sRead more

Uploading data into marketing automation systems like Oracle Eloqua can quickly become complicated. As marketers know, there’s far more to the process than just clicking a button. Some data might be in the wrong format and need to be converted. Other data might overwrite important information when uploaded and requires creating additional columns for processing.Read more

Businesses naturally want to generate leads. And if a customer is already on your website, an online form is one of the best ways to capture them as a lead. Directing the customer to the form is easy enough. But unfortunately, getting the form in front of your contact doesn’t guarantee that they’ll actually fillRead more

Over the next couple of weeks, we’ll be sharing insights directly from several of our on-staff experts on various marketing topics. We hope you enjoy! Oracle Eloqua Insight, powered by Oracle Business Intelligence Enterprise Edition (Oracle BI EE), is a powerful tool to analyze your data across Eloqua. It contains several out-of-the-box reports which coverRead more

Marketing automation is neither a magical solution to every company’s marketing challenges nor a failed system that produces no results. A professional marketing automation system is only as good as its designers and users. If your company uses marketing automation for promotional campaigns, chances are you’ve run into problems before. Certainly, no system is perfect.Read more

Oracle Eloqua users should be quite familiar with the wide variety of built-in functions this marketing software offers. But it’s possible to expand both the value and functionality of Eloqua to improve your marketing strategy even further. What’s the best way to do this? For many Eloqua users, the answer is to use specialized EloquaRead more

The Contact Feeder Cloud App helps you get leads into the hands of sales or your campaigns faster.  Unlike Eloqua listeners, which run once every 24 hours, you can configure the app to check for matching contacts as often as every minute. If you get a new lead, you can process it quickly, reducing theRead more

Marketing and advertising can take advantage of countless media in the modern world. And with consumers using technology for almost everything, there’s never been a better time to provide them with customized marketing materials designed to cater to their interests. While there are several ways to do this, the most popular method of choice forRead more

If you need to clean up your Eloqua Custom Data Objects and remove data for specific contacts, the Mass CO Deleter Cloud App from 4Thought Marketing is the perfect solution. Watch the 1-minute video below and learn how the Mass CO Deleter Cloud App helps you keep your Eloqua system clean. Learn more about theRead more