When Cetera Financial Group needed help getting their marketing automation platform migration project back on track, they turned to the team at 4Thought...
The New Adobe Marketo Engage Email Editor streamlines production with drag and drop modules, admin controls, and built in QA—our guide covers features, rollout, governance,...
For Eloqua users, contacts that share an email address can be a bit of a headache. Each stored contact in Eloqua is identified by their...
Marketing Automation with Intention helps teams scale automation responsibly by pairing machine efficiency with human judgment, governance, and clear KPIs—so marketing grows faster without sacrificing...
Eloqua campaign production helps B2B teams build faster, safer campaigns by standardizing assets, integrating data, and automating QA—improving conversion, scalability, and compliance across segmentation, nurture,...
Eloqua segmentation marketing strategies deliver faster wins when teams start with Customer vs Prospect, maintain data hygiene, reuse shared filters, and iterate on the campaign...
When Cetera Financial Group needed help getting their marketing automation platform migration project back on track, they turned to the team at 4Thought...
The New Adobe Marketo Engage Email Editor streamlines production with drag and drop modules, admin controls, and built in QA—our guide covers features, rollout, governance,...
For Eloqua users, contacts that share an email address can be a bit of a headache. Each stored contact in Eloqua is identified by their...
Marketing Automation with Intention helps teams scale automation responsibly by pairing machine efficiency with human judgment, governance, and clear KPIs—so marketing grows faster without sacrificing...
Eloqua campaign production helps B2B teams build faster, safer campaigns by standardizing assets, integrating data, and automating QA—improving conversion, scalability, and compliance across segmentation, nurture,...
Eloqua segmentation marketing strategies deliver faster wins when teams start with Customer vs Prospect, maintain data hygiene, reuse shared filters, and iterate on the campaign...
Consumers know they have the upper hand and can end their relationship with companies by never offering consent. If customers now have control, how do you adapt your approach and seize the opportunity?
As marketers, we understand it’s crucial to balance utilizing available data and respecting privacy. Today, we’ll look at consumer privacy’s importance and several actionable marketing strategies for handling sensitive data.
In today’s data-driven world, the need for privacy-first marketing has never been more relevant. In this blog post, we will go over three basic steps you should follow when implementing a privacy-first marketing strategy.
Security requires transparency, and thus privacy is violated (read: lost). To understand that not all is so black and white, we should first explore what cybersecurity and data privacy really are.
As marketing professionals, we’ve all grown up with the four or five P’s of marketing – product, price, placement, promotion, and people. But now there’s a new P of marketing in town, and it’s perhaps the most important one of all; Privacy.
On July 1, 2017, the private right of action came into force for the Canadian Anti-Spam Legislation – or CASL. Before this date, only the Canadian Government could pursue legal action against alleged spam communications. After this date, private citizens can also take action.