Legitimate interest enables compliant data processing without explicit consent. This guide helps marketers apply it ethically, balancing business goals with data privacy and individual rights...
A powerful B2B marketing automation strategy connects systems, enhances lead nurturing, improves pipeline velocity, and ensures privacy compliance for faster, measurable growth and lasting customer...
As marketers, we understand it’s crucial to balance utilizing available data and respecting privacy. Today, we’ll look at consumer privacy’s importance and several actionable marketing...
Building privacy-first marketing automation workflows helps marketers balance compliance and personalization, strengthening customer trust through consent management, data governance, and compliant personalization strategies that align...
This data breach response checklist helps organizations detect, contain, and recover from cyber incidents while ensuring timely regulatory notifications and maintaining long-term compliance confidence.
Privacy program improvement keeps compliance adaptive through monitoring, assessments, and culture—helping organizations stay aligned with changing laws while building trust through accountable, automated, and continuously...
Legitimate interest enables compliant data processing without explicit consent. This guide helps marketers apply it ethically, balancing business goals with data privacy and individual rights...
A powerful B2B marketing automation strategy connects systems, enhances lead nurturing, improves pipeline velocity, and ensures privacy compliance for faster, measurable growth and lasting customer...
As marketers, we understand it’s crucial to balance utilizing available data and respecting privacy. Today, we’ll look at consumer privacy’s importance and several actionable marketing...
Building privacy-first marketing automation workflows helps marketers balance compliance and personalization, strengthening customer trust through consent management, data governance, and compliant personalization strategies that align...
This data breach response checklist helps organizations detect, contain, and recover from cyber incidents while ensuring timely regulatory notifications and maintaining long-term compliance confidence.
Privacy program improvement keeps compliance adaptive through monitoring, assessments, and culture—helping organizations stay aligned with changing laws while building trust through accountable, automated, and continuously...
As marketers, we understand it’s crucial to balance utilizing available data and respecting privacy. Today, we’ll look at consumer privacy’s importance and several actionable marketing strategies for handling sensitive data.
Consumers know they have the upper hand and can end their relationship with companies by never offering consent. If customers now have control, how do you adapt your approach and seize the opportunity?
In today’s data-driven world, the need for privacy-first marketing has never been more relevant. In this blog post, we will go over three basic steps you should follow when implementing a privacy-first marketing strategy.
Security requires transparency, and thus privacy is violated (read: lost). To understand that not all is so black and white, we should first explore what cybersecurity and data privacy really are.
As marketing professionals, we’ve all grown up with the four or five P’s of marketing – product, price, placement, promotion, and people. But now there’s a new P of marketing in town, and it’s perhaps the most important one of all; Privacy.
On July 1, 2017, the private right of action came into force for the Canadian Anti-Spam Legislation – or CASL. Before this date, only the Canadian Government could pursue legal action against alleged spam communications. After this date, private citizens can also take action.