Category: Data Privacy

data minimization

Marketing’s Path to Data Minimization

Customers aren’t always willing to provide personal data, especially if there seems to be no good reason for them to share it. This kind of consumer behavior prompted marketers to adopt a new habit: data minimization.

data hoarding

Data Hoarding & Data Privacy

Humans love to collect things. But in the corporate world, the most prevalent kind of collecting—data hoarding—is far from innocent and can leave your company vulnerable to data breaches, fines, or worse.

How Cybersecurity Intersects with Data Privacy

Security requires transparency, and thus privacy is violated (read: lost). To understand that not all is so black and white, we should first explore what cybersecurity and data privacy really are.

Data Privacy is an Opportunity for Marketers

Consumers know they have the upper hand and can end their relationship with companies by never offering consent. If customers now have control, how do you adapt your approach and seize the opportunity?

Marketing’s New “P” Privacy

As marketing professionals, we’ve all grown up with the four or five P’s of marketing – product, price, placement, promotion, and people.  But now there’s a new P of marketing in town, and it’s perhaps the most important one of all; Privacy.

CASL: Countdown Checklist for Full Implementation

On July 1, 2017, the private right of action came into force for the Canadian Anti-Spam Legislation – or CASL. Before this date, only the Canadian Government could pursue legal action against alleged spam communications. After this date, private citizens can also take action.