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Topic: Best Practices

Office Hours April 2024

Adding a Snooze Option, Enhancing Data Quality – Eloqua Office Hours Replay- April 2024

Boost your Eloqua skills through real-world examples. Explore how marketing can empower sales to influence the customer journey and leverage dynamic content to drive personalization.
ai in email marketing

AI in Email Marketing: Make Campaigns that Convert

One place AI tools excel in email marketing is in completing the busywork – those time-prohibitive tasks that are so labor-intensive or complex that completing them manually is much less productive. Here’s what else it can do.
Alt text, Email marketing, Accessibility, Inbox previews, AI alt text, Email deliverability, WCAG compliance, ADA compliance

AI-Powered Alt Text: Best Practices for Modern Email Marketing

Alt text is no longer just an accessibility feature; it’s crucial for email marketing. Learn how optimized alt text improves inbox previews, user experience, and even email deliverability. Discover AI-powered solutions to streamline your alt text strategy and ensure your campaigns make a strong first impression.
snooze option

Case Study: Using Snooze to Enhance Re-Engagement Campaigns

When customers show signs of disengagement, offering them the option to control the type and frequency of content provides the best chance of retaining their interest in the long run. One possible option is adding a snooze feature to your email preference center. Here’s how we helped one of our clients do just that.
dynamic content

Creating Personalized Email Marketing with Dynamic Content

Any marketer knows the impact personalized email marketing can have on revenue generation. Customers appreciate marketing materials designed specifically around them and their interests. One way this personalized content is made possible is through a critical part of email marketing: dynamic content creation.
custom email templates, email template design, responsive email templates, modular email templates, accessible email templates, brand-safe email templates, email design best practices, marketing automation templates, Eloqua email templates, Marketo email templates, email template workflow

Custom Email Templates: Turning Brand Vision into Inbox Reality

Campaign schedules shouldn’t stall over code tweaks or branding fixes. Discover how a library of custom email templates built on proven email template design principles—and engineered as responsive email templates—preserves visual identity, slashes production time, and banishes compliance headaches. Plus, steal a five-step workflow you can start using today.
email effectiveness email efficacy

Double-Checking Your Email Effectiveness

Your email performance is lagging, and you’re feeling the effects. How can you pinpoint the problem? 4Thought Marketing is pleased to announce our newest service offering: an email efficacy evaluation.
Office Hours October 2024

Driving Growth Through Collaboration at Morningstar

When Morningstar sought to kickstart a new lifecycle marketing strategy, they organized a two-day hackathon to spark innovative ideas and increase collaboration across teams.
Dynamic Content: Eloqua’s Not-So-Secret Personalization Trick 3

Dynamic Content: Eloqua’s Not-So-Secret Personalization Trick

For Eloqua users, there’s a straightforward way to approach email personalization: dynamic content. See what exactly dynamic content is and what it can do in this excerpt from our March 2024 Eloqua Office Hours session.
Eloqua Handling Multiple Emails to Single Address 4

Eloqua Handling Multiple Emails to Single Address

4Thought Marketing’s Many-to-One Cloud App allows you to send the same email with different information to the same email address and send it over and over again until you’ve exhausted all the unique information that you have.
Eloqua Office Hours August 2024 5

Eloqua Office Hours August 2024

Oracle Eloqua tips and tricks and best practices. This month’s topics ranged from attribution to streamlining repetitive processes, unusual open rates due to spam and link checkers, and data privacy.
Eloqua Office Hours: Q&A with our Campaign Services Pros 6

Eloqua Office Hours: Q&A with our Campaign Services Pros

Join us for Eloqua Office Hours on Thursday, May 29, at 11:00 AM Pacific! Tap into over thirty years of Eloqua expertise as our panelists from 4Thought Marketing discuss current trends and challenges facing marketing teams in 2025. Participate in a live Q&A session where your questions can be answered. Don’t miss this chance to gain insights that can elevate your marketing strategies!

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