Topic: Best Practices

content, marketing, AI content

12 Ways AI Is Revolutionizing Marketing: Expert Voices & Real-World Wins

From AI content optimization that drove 23% more leads to halving production time and hyper-personalized campaigns, these twelve marketing experts reveal how smart AI content strategies can elevate every facet of your marketing.
email contact list, email marketing, purchased email list, grow email database, email list growth, GDPR compliance, Eloqua email marketing, Marketo email marketing

5 Reasons Not to Buy Email Contact Lists

Buying email lists may promise quick wins, but the risks outweigh the benefits. Learn why building your own contact list ensures compliance, boosts engagement, and drives lasting ROI.
Office Hours April 2024

Adding a Snooze Option, Enhancing Data Quality – Eloqua Office Hours Replay- April 2024

Boost your Eloqua skills through real-world examples. Explore how marketing can empower sales to influence the customer journey and leverage dynamic content to drive personalization.
ai in email marketing

AI in Email Marketing: Make Campaigns that Convert

One place AI tools excel in email marketing is in completing the busywork – those time-prohibitive tasks that are so labor-intensive or complex that completing them manually is much less productive. Here’s what else it can do.
Alt text, Email marketing, Accessibility, Inbox previews, AI alt text, Email deliverability, WCAG compliance, ADA compliance

AI-Powered Alt Text: Best Practices for Modern Email Marketing

Alt text is no longer just an accessibility feature; it’s crucial for email marketing. Learn how optimized alt text improves inbox previews, user experience, and even email deliverability. Discover AI-powered solutions to streamline your alt text strategy and ensure your campaigns make a strong first impression.
Stakeholder Campaign Walkthrough, Marketing Automation Workflow, Cross‑Team Alignment, Campaign Strategy Visualization,

Align, Activate, Accelerate: The Stakeholder Campaign Walkthrough

A Stakeholder Campaign Walkthrough shifts the conversation from platform mechanics to customer journey strategy. By mapping your marketing automation workflow against business objectives, you create a compelling campaign strategy visualization that unites marketing, sales, and operations—fostering genuine cross‑team alignment and accelerating campaign performance.
B2B marketing operations, data-driven decisions, marketing ROI, marketing operations alignment, intrinsic motivation marketing, these would be the primary focus keywords.

B2B Marketing Operations: Building Value Through Data-Driven Decisions

Discover how value-driven B2B marketing operations leverage data-driven decisions to boost marketing ROI and align teams with corporate goals. By integrating streamlined processes, robust analytics, and seamless technology, organizations foster intrinsic motivation and continuous improvement—turning insights into action for measurable growth in modern, competitive B2B environments with efficiency and scale.
snooze option

Case Study: Using Snooze to Enhance Re-Engagement Campaigns

When customers show signs of disengagement, offering them the option to control the type and frequency of content provides the best chance of retaining their interest in the long run. One possible option is adding a snooze feature to your email preference center. Here’s how we helped one of our clients do just that.
dynamic content

Creating Personalized Email Marketing with Dynamic Content

Any marketer knows the impact personalized email marketing can have on revenue generation. Customers appreciate marketing materials designed specifically around them and their interests. One way this personalized content is made possible is through a critical part of email marketing: dynamic content creation.
custom email templates, email template design, responsive email templates, modular email templates, accessible email templates, brand-safe email templates, email design best practices, marketing automation templates, Eloqua email templates, Marketo email templates, email template workflow

Custom Email Templates: Turning Brand Vision into Inbox Reality

Campaign schedules shouldn’t stall over code tweaks or branding fixes. Discover how a library of custom email templates built on proven email template design principles—and engineered as responsive email templates—preserves visual identity, slashes production time, and banishes compliance headaches. Plus, steal a five-step workflow you can start using today.
dark patterns in data collection, privacy compliance automation, GDPR consent compliance, CCPA data compliance, ethical automation, data privacy best practices,

Dark Patterns in Data Collection: Why Privacy Compliance Automation Builds Trust

Dark patterns in data collection undermine compliance and trust. Learn how privacy compliance automation, GDPR consent compliance,

Data privacy vs data security, AI data privacy and security, Zero trust architecture, Security by design, Privacy by design, Data minimization, Data breach prevention, Data governance framework

Data Privacy vs. Data Security in the Age of AI

Data privacy vs data security defines who controls personal data and how systems defend it; adopt zero trust, security by design, privacy by design, data minimization, and governance prove compliance.