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Topic: Campaign Management

eloqua forms

10 Best Practices for Creating Eloqua Forms

No “magic button” to guarantee form completion exists. However, Oracle Eloqua users have a powerful form design editor at their disposal to make the whole process easier to complete.

ai in marketing

3 Practical Applications of AI in Marketing

AI in marketing is a hot topic. But underneath all the hype lies the all-important question: what, specifically, can AI in marketing do? How can your team use it in day-to-day work? Let’s explore a few clever uses.
5 Advantages of Using Marketing Agencies 1

5 Advantages of Using Marketing Agencies

Marketing is a marathon. With technology, laws, and customer preferences constantly evolving, anyone who can’t stay ahead of the curve gets left behind. Marketing automation tools like Eloqua and Marketo significantly boost these efforts. However, as any marketer knows, having the right tools is only the first step.
5 Common Lead Generation Mistakes and How to Fix Them 2

5 Common Lead Generation Mistakes and How to Fix Them

Generating leads is a crucial part of any business, yet many companies find themselves falling short in this area. “Where are we going wrong?”

5 Steps of a Successful Customer Retargeting Campaign 3

5 Steps of a Successful Customer Retargeting Campaign

Every marketer’s goal should be to keep website visitors engaged and encourage them to return to learn more. But they may not return right away, so you need to give them gentle encouragement through multiple touches to do so. This is where retargeting campaigns can help.
6 Common Sales & Marketing Alignment Mistakes 4

6 Common Sales & Marketing Alignment Mistakes

Sales and marketing need to work together, yet they often struggle to play well together. In this blog post, we discuss six common sales and marketing alignment mistakes and potential solutions.
Account-Based Marketing: The Future of Marketing? 5

Account-Based Marketing: The Future of Marketing?

In recent years, a different strategy from conventional marketing has begun to make itself known: account-based marketing (ABM). Let’s look a little closer.
Office Hours April 2024

Adding a Snooze Option, Enhancing Data Quality – Eloqua Office Hours Replay- April 2024

Boost your Eloqua skills through real-world examples. Explore how marketing can empower sales to influence the customer journey and leverage dynamic content to drive personalization.
ai data analysis

AI Data Analysis: Getting Rid of the Busywork

What happens if your company’s data analytics expert is unavailable or you don’t have one? Recent developments show promise in using AI to help your team make marketing data more usable.
Back to Basics: Customer Nurturing 6

Back to Basics: Customer Nurturing

Outside of regular communications like subscription renewal offers, how often does your organization reach out to your customers? If this only happens rarely, you could be turning customers off with your inattentiveness.

Best Practices for Email Preference Centers 7

Best Practices for Email Preference Centers

How do you get your contacts to actually be happy to receive a marketing email from you? One way is to give the consumers control over the emails they receive.

Campaign Services

Campaign Services Home Campaign Services Campaign Services Need help executing your Marketo or Oracle Eloqua email campaigns? Have a skills or manpower gap? Campaign services is the ideal solution. With operations help from 4Thought Marketing, you get the email, landing page and data imports you need, when you need them, cost-effectively. Whether for a week […]

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