Topic: Data Quality

10 Steps to Successful Marketing Automation Platform Migration 4

10 Steps to Successful Marketing Automation Platform Migration

What happens when a marketing automation platform no longer meets your company’s needs? That’s when it’s time to switch to a new platform like Oracle Eloqua, using a process known as marketing automation platform migration.
data steward

15 Ways a Data Steward Improves Marketing

Marketers are accustomed to handling and manipulating large amounts of vital data. But in the day-to-day process, it can be easy to forget that this data and integrations need regular check-ups. This, simply put, is the role of a data steward.
3 Reasons To Delete Custom Objects in Eloqua 5

3 Reasons To Delete Custom Objects in Eloqua

Why Would You Ever Delete Eloqua Custom Objects? Many Eloqua owners don’t actively manage their data until they have problems, especially with Custom Objects (CO). This article describes how to get ahead of the curve with COs and proactively manage your old and unneeded CO data using the CO Deleter Cloud App. You’re Up Against […]
4comply

4Comply: The Privacy Compliance Tool for Marketers

Generally speaking, marketing and legal have differing priorities when data privacy is involved. How can marketing and legal learn to understand each other and work together effectively?
4Deleter Power Pack 6

4Deleter Power Pack

Save 50% when you purchase a collection of cloud apps designed to delete contact or custom object data.
up-to-date data dictionary

8 Proven Ways to Maintain an Up-to-Date Data Dictionary

What is the best way to maintain an up-to-date data dictionary without letting it completely monopolize your time? Here’s what eight marketing operations professionals have to say.
Office Hours April 2024

Adding a Snooze Option, Enhancing Data Quality – Eloqua Office Hours Replay- April 2024

Boost your Eloqua skills through real-world examples. Explore how marketing can empower sales to influence the customer journey and leverage dynamic content to drive personalization.
Building a Delete Contact Program for Oracle Eloqua 7

Building a Delete Contact Program for Oracle Eloqua

If your Eloqua system holds hundreds of thousands or millions of contacts, you need some type of automation to help. The good news is that there are simple solutions to help keep your database clean and tidy without breaking a sweat.
Case Study: Global Distributor Improves Leads using Upload Wizard 8

Case Study: Global Distributor Improves Leads using Upload Wizard

4Thought Marketing recently improved its Upload Wizard Cloud App to meet the unique requirements of a long-time customer, a global distributor.

Data Capture Strategy 9

Data Capture Strategy

Data Capture Strategy Home Data Capture Strategy Data Capture Strategy Home Products If your marketing automation platform is the engine for your marketing strategy, data is the fuel. If you plan to score leads, segment, compare campaign success, track top performing acquisition tactics, or pass leads to sales, you need a plan for how to […]
data hoarding

Data Hoarding & Data Privacy

Humans love to collect things. But in the corporate world, the most prevalent kind of collecting—data hoarding—is far from innocent and can leave your company vulnerable to data breaches, fines, or worse.
data quality data privacy

Data Quality & Privacy for Successful Marketing

Data quality is central to marketing’s ability to create targeted campaigns and personalized experiences. New privacy laws align well with marketing data collection practices. Let’s examine the relationship between marketing, data quality, and privacy.
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