Topic: Marketing Automation Strategy

privacy by design

6 Practical Ways to Implement Privacy by Design in Your Marketing Automation Plans

Privacy by design incorporates data privacy into your marketing automation strategies from the very beginning. But if your framework is already in place, do you implement privacy measures within existing systems and plans? Here’s what six industry experts suggest.
8 Ways Low-Code & AI Have Revolutionized Marketing Automation Strategies 6

8 Ways Low-Code & AI Have Revolutionized Marketing Automation Strategies

As low-code platforms and AI work in tandem, shifts in the marketing landscape could occur faster than ever. What can your company expect? Here’s what eight marketing automation specialists think.
third party cookies phase out

As Third-Party Cookies Phase Out: 9 Marketing Strategies

We asked nine experts how marketers can adapt to the upcoming loss of third-party cookies. Here’s what they told us.
email effectiveness email efficacy

Double-Checking Your Email Effectiveness

Your email performance is lagging, and you’re feeling the effects. How can you pinpoint the problem? 4Thought Marketing is pleased to announce our newest service offering: an email efficacy evaluation.
Dynamic Content: Eloqua’s Not-So-Secret Personalization Trick 7

Dynamic Content: Eloqua’s Not-So-Secret Personalization Trick

For Eloqua users, there’s a straightforward way to approach email personalization: dynamic content. See what exactly dynamic content is and what it can do in this excerpt from our March 2024 Eloqua Office Hours session.
program canvas

Elevating Marketing Automation with Oracle Eloqua’s Program Canvas

Both the Program Builder and Program Canvas are designed to automate workflows and eliminate repetitive manual tasks, yet they cater to different needs and offer unique advantages. Find an overview of each here.
marketing automation career

Elevating Your Journey in Marketing Automation: Strategies for Long-Term Success

The digital marketing landscape changes constantly, and marketing automation is at the forefront. A successful marketing automation career lies in recognizing and adapting to this complexity.
marketing backfires

From Misfire to Mastery: Proven Techniques for Backfire-Free Marketing

In the world of advertising and marketing, you create campaigns to produce positive outcomes. Unfortunately, this isn’t always how things work out.

marketo drift integration

Improve Form Conversions with Marketo & Drift

The 4Thought Marketing team has helped multiple companies improve their marketing strategies and technology. Recently, we were able to do something particularly interesting with a client: getting the most value out of their AI-chat tool, Drift.
marketing automation mistakes

Marketing Automation Mistakes: What Could Go Wrong?

A robust automation system gives you the capability to capture new contacts, nurture current ones, manage data handling, and much more.

eloqua marketing campaign checklist

The Essential Eloqua Marketing Campaign Checklist

There is, unfortunately, no “silver bullet” that makes a marketing campaign a massive success every time. However, there are a few steps you can take to give yourself a better chance. For Eloqua users, one of the most essential steps is to create a marketing campaign checklist to follow during development.
ai in marketing automation

The Future of AI in Marketing Automation

Incorporating artificial intelligence into marketing automation may help reshape how businesses interact with customers, optimize campaigns, and drive revenue growth. Today, we’re looking at several key areas AI might impact the most.
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