Topic: Marketing ROI

6 Common Sales & Marketing Alignment Mistakes 4

6 Common Sales & Marketing Alignment Mistakes

Sales and marketing need to work together, yet they often struggle to play well together. In this blog post, we discuss six common sales and marketing alignment mistakes and potential solutions.
martech stack

Can Your Martech Stack Support Its Own Weight?

Technology evolves at a rapid pace. Meanwhile, humans need time to adjust, adopt new habits, and learn new techniques. Here’s one way to resolve this issue.
data segmentation for privacy

Data Segmentation for Privacy & Effective Marketing

Data segmentation, the process of grouping customers based on interests and past activities, allows marketers to develop more targeted promotional materials. However, data segmentation is also useful for data privacy. Let’s take a look at how that works.
Delivering Qualified Leads to Sales Faster - Webinar Replay 5

Delivering Qualified Leads to Sales Faster – Webinar Replay

Listen to Alexis Buitrago, Sr. Analyst at Catalent, and Linda David, Sr. Consultant at 4Thought Marketing, discuss how Catalent simplified lead delivery
marketing kpis

Do You Have the Right Marketing KPIs?

It’s easy to get focused on KPIs that are easy to gather and look great on paper but don’t really provide actionable insights. Here’s how to analyze your marketing KPIs in a meaningful way.
email effectiveness email efficacy

Double-Checking Your Email Effectiveness

Your email performance is lagging, and you’re feeling the effects. How can you pinpoint the problem? 4Thought Marketing is pleased to announce our newest service offering: an email efficacy evaluation.
Eloqua Merge Contacts Cloud App 6

Eloqua Merge Contacts Cloud App

Up until this very moment, you probably only imagined, wished, even begged for an easy way to merge Eloqua contact records and preserve activity history.

Eloqua Segmentation & Marketing Automation Strategies 7

Eloqua Segmentation & Marketing Automation Strategies

Oracle Eloqua is designed to make your job easier and your campaigns more effective. However, you can’t expect it to do all your work for you. Neither should you be overly cautious and miss out on what it can truly do.
Email Unsubscribe Requests: Why They Happen & How to Reduce Them 8

Email Unsubscribe Requests: Why They Happen & How to Reduce Them

You’ve just spent days crafting the perfect marketing email. But when you send it, instead of a spike in sales, you see exactly what you didn’t want to see: a spike in unsubscribe requests.
leverage customers

How to Leverage Customer Relationships for Increased Revenue

Companies that put all their money into advertising and sales may be missing a potentially valuable source of revenue. You have an additional option to maintain customer connections and increase sales: leveraging your relationship with existing customers.
marketo drift integration

Improve Form Conversions with Marketo & Drift

The 4Thought Marketing team has helped multiple companies improve their marketing strategies and technology. Recently, we were able to do something particularly interesting with a client: getting the most value out of their AI-chat tool, Drift.
marketing team development

Investing in Marketing Team Development: The Keys to Success

Marketing success hinges on two critical factors: your customers and your team. Unfortunately, many marketers tend to prioritize the former while neglecting the latter.
4Thought Marketing Logo

We help Companies Leverage their Marketing Technology to Accelerate
Time to Value.

Facebook Twitter Youtube Linkedin Search
Search

Company

Facebook Twitter Youtube Linkedin

Contact Us

Copyright © 2009-2024 4Thought Marketing. All Rights Reserved