Topic: Marketing ROI

5 Advantages of Using Marketing Agencies 1

5 Advantages of Using Marketing Agencies

Marketing is a marathon. With technology, laws, and customer preferences constantly evolving, anyone who can’t stay ahead of the curve gets left behind. Marketing automation tools like Eloqua and Marketo significantly boost these efforts. However, as any marketer knows, having the right tools is only the first step.
6 Common Sales & Marketing Alignment Mistakes 2

6 Common Sales & Marketing Alignment Mistakes

Sales and marketing need to work together, yet they often struggle to play well together. In this blog post, we discuss six common sales and marketing alignment mistakes and potential solutions.
martech stack

Can Your Martech Stack Support Its Own Weight?

Technology evolves at a rapid pace. Meanwhile, humans need time to adjust, adopt new habits, and learn new techniques. Here’s one way to resolve this issue.
data segmentation for privacy

Data Segmentation for Privacy & Effective Marketing

Data segmentation, the process of grouping customers based on interests and past activities, allows marketers to develop more targeted promotional materials. However, data segmentation is also useful for data privacy. Let’s take a look at how that works.
Delivering Qualified Leads to Sales Faster - Webinar Replay 3

Delivering Qualified Leads to Sales Faster – Webinar Replay

Listen to Alexis Buitrago, Sr. Analyst at Catalent, and Linda David, Sr. Consultant at 4Thought Marketing, discuss how Catalent simplified lead delivery
marketing kpis

Do You Have the Right Marketing KPIs?

It’s easy to get focused on KPIs that are easy to gather and look great on paper but don’t really provide actionable insights. Here’s how to analyze your marketing KPIs in a meaningful way.
email effectiveness email efficacy

Double-Checking Your Email Effectiveness

Your email performance is lagging, and you’re feeling the effects. How can you pinpoint the problem? 4Thought Marketing is pleased to announce our newest service offering: an email efficacy evaluation.
Eloqua Segmentation & Marketing Automation Strategies 4

Eloqua Segmentation & Marketing Automation Strategies

Oracle Eloqua is designed to make your job easier and your campaigns more effective. However, you can’t expect it to do all your work for you. Neither should you be overly cautious and miss out on what it can truly do.
grow your email contact list

Email Marketing Strategies: Growing Your Contact List

Despite claims to the contrary, high-quality email lists with an engaged, interested audience cannot be purchased. Here’s how to build your own email contact list organically.
Email Unsubscribe Requests: Why They Happen & How to Reduce Them 5

Email Unsubscribe Requests: Why They Happen & How to Reduce Them

You’ve just spent days crafting the perfect marketing email. But when you send it, instead of a spike in sales, you see exactly what you didn’t want to see: a spike in unsubscribe requests.
dynamic content

Enhancing Personalization with Dynamic Content in Eloqua

Email marketing still ranks among the most effective forms of marketing. But part of that success comes from a specific aspect of email marketing: personalization. And for marketers to take full advantage of this, they can turn to dynamic content.
Eloqua Office Hours June 2024

Getting Practical with AI in Marketing – June 2024

Explore some practical approaches to incorporating AI in Marketing with our special guest David Gutelius from Motiva AI.

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