Creating Personalized Email Marketing with Dynamic Content
Any marketer knows the impact personalized email marketing can have on revenue generation. Customers appreciate marketing materials designed specifically around them and their interests. One way this personalized content is made possible is through a critical part of email marketing: dynamic content creation.
Data Capture Strategy
Data Capture Strategy Home Data Capture Strategy Data Capture Strategy Home Products If your marketing automation platform is the engine for your marketing strategy, data is the fuel. If you plan to score leads, segment, compare campaign success, track top performing acquisition tactics, or pass leads to sales, you need a plan for how to […]
Data Segmentation for Privacy & Effective Marketing
Data segmentation, the process of grouping customers based on interests and past activities, allows marketers to develop more targeted promotional materials. However, data segmentation is also useful for data privacy. Let’s take a look at how that works.
Data-driven decisions with 4Segments
Data-driven decisions with 4Segments Add Your Heading Text Here Plan by Funnel Stage You can not only identify quantities of contacts or companies at a funnel stage, you can now work with those contact groups to create campaigns, and call lists, and identify content/messaging possibilities. Executives can combine funnel stage lists with other criteria to determine market […]
Segmentation Strategy Home Segmentation Strategy Segmentation Strategy Home Products Are too many of your leads unsubscribing? Is your database brimming with high-quality data, or is a majority of it inactive? Do multiple products and solutions make targeting a challenge? If any of these problems sound familiar, you need a segmentation strategy. Add Your Heading Text […]