Topic: Segmentation

A Practical Look at Marketing Automation & Segmentation

Marketing campaigns are most effective when they deliver the right message to the right people at the right time. Hitting this target is key to success for marketers.

Creating Personalized Email Marketing with Dynamic Content

Any marketer knows the impact personalized email marketing can have on revenue generation. Customers appreciate marketing materials designed specifically around them and their interests. One way this personalized content is made possible is through a critical part of email marketing: dynamic content creation.

Data Capture Strategy

Data Capture Strategy Home Data Capture Strategy Data Capture Strategy Home Products If your marketing automation platform is the engine for your marketing strategy, data is the fuel. If you plan to score leads, segment, compare campaign success, track top performing acquisition tactics, or pass leads to sales, you need a plan for how to […]

Data Segmentation for Privacy & Effective Marketing

Data segmentation, the process of grouping customers based on interests and past activities, allows marketers to develop more targeted promotional materials. However, data segmentation is also useful for data privacy. Let’s take a look at how that works.

Data-driven decisions with 4Segments

Data-driven decisions with 4Segments Add Your Heading Text Here Plan by Funnel Stage You can not only identify quantities of contacts or companies at a funnel stage, you can now work with those contact groups to create campaigns, and call lists, and identify content/messaging possibilities. Executives can combine funnel stage lists with other criteria to determine market […]

Eloqua Segmentation & Marketing Automation Strategies

Oracle Eloqua is designed to make your job easier and your campaigns more effective. However, you can’t expect it to do all your work for you. Neither should you be overly cautious and miss out on what it can truly do.

Explained: Account-Based vs. Lead-Based Marketing

Account-based marketing (also called ABM) and lead-based marketing are two popular strategies for businesses. Let’s take a look at the two methods and which one is more appropriate for your business.

Segmentation for Marketing is Still Relevant: Here’s Why

It goes without saying that different people have different interests. Prioritizing audience segmentation for marketing is the foundation of a successful campaign.

Segmentation Strategy

Segmentation Strategy Home Segmentation Strategy Segmentation Strategy Home Products Are too many of your leads unsubscribing? Is your database brimming with high-quality data, or is a majority of it inactive? Do multiple products and solutions make targeting a challenge? If any of these problems sound familiar, you need a segmentation strategy. Add Your Heading Text […]

The Secret to Customer Segmentation: Keep It Simple

Identical mass marketing emails simply don’t work anymore. Customers want materials that are relevant to them and their interests. Your marketing automation system depends on a robust segmentation strategy to do its best work.

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