Content Type: Ebook

6 Reasons to Use Eloqua Custom Objects

Perhaps your organization wants to do more, to think outside the box. Enter one of Eloqua’s most powerful features: custom objects.

Do You Have the Right Marketing KPIs?

It’s easy to get focused on KPIs that are easy to gather and look great on paper but don’t really provide actionable insights. Here’s how to analyze your marketing KPIs in a meaningful way.

How an Opt-In Email Series Can Increase Engagement

A well-executed nurture email campaign can be an excellent way for your business to improve metrics such as email engagement. Here’s how.

Marketing Automation Mistakes: What Could Go Wrong?

A robust automation system gives you the capability to capture new contacts, nurture current ones, manage data handling, and much more.

MQL & SQL: Two Key Marketing Metrics to Watch

Concrete data in the form of key performance indicators, or KPIs, is compelling evidence that your marketing team’s efforts are getting results. While it may seem like a daunting task to find the right KPIs to prove this, it’s far from impossible.

The Secret to Customer Segmentation: Keep It Simple

Identical mass marketing emails simply don’t work anymore. Customers want materials that are relevant to them and their interests. Your marketing automation system depends on a robust segmentation strategy to do its best work.

What is an Opt-In Email Series?

Savvy marketers understand the need to take full advantage of email marketing. But as those same savvy marketers know by now, simply sending out a mass campaign of identical emails doesn’t work.

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