Recorded September 28, 2023, 11:00 – 11:30 AM Pacific
This month, Nathan Nemirovski, Principal PM, Eloqua CRM integrations, joins us to preview the new Eloqua Webhook App.
In this session, we discuss:
Modern marketing operations harness data analysis and strategic resource allocation to seamlessly enhance customer engagement and campaign efficiency. By integrating technology, optimizing processes, and applying multi-touch attribution, teams deliver personalized experiences and real-time insights. Streamlined workflows and data-driven decisions empower organizations to scale growth, improve ROI, and maintain competitive advantage.
Data enrichment transforms raw B2B marketing operations by appending firmographic, behavioral, and intent data to contact and account records. By integrating enriched insights into marketing analytics and automation platforms, teams can refine segmentation, personalize messaging, and boost lead conversion—all while maintaining data hygiene and compliance throughout the customer journey effectively.