4Thought Marketing Blog
Google’s Holding onto Third-Party Cookies—For Now
In a surprising move, Google recently announced its decision to delay the elimination of third-party cookies in its Chrome browser. This represents a significant pivot from its previous stance. This shift has created a buzz in the marketing world, where anticipation of a cookie-less future has driven many recent strategies.
5 Steps of a Successful Customer Retargeting Campaign
Every marketer’s goal should be to keep website visitors engaged and encourage them to return to learn more. But they may not return right away, so you need to give them gentle encouragement through multiple touches to do so. This is where retargeting campaigns can help.
Embracing Personalized Customer Service in the Era of Data Privacy
As privacy laws become stricter and more common, exploiting data isn’t a guaranteed success anymore. It’s time to incorporate the classic marketing approach into modern methods
Case Study: Using Snooze to Enhance Re-Engagement Campaigns
When customers show signs of disengagement, offering them the option to control the type and frequency of content provides the best chance of retaining their interest in the long run. One possible option is adding a snooze feature to your email preference center. Here’s how we helped one of our clients do just that.
The Future of AI in Marketing Automation
Incorporating artificial intelligence into marketing automation may help reshape how businesses interact with customers, optimize campaigns, and drive revenue growth. Today, we’re looking at several key areas AI might impact the most.
Taking QA to Next Level – Snooze Program Deep Dive – Office Hours July 2024
Learn how to take your QA testing to the next level, and nerd out on the details building a snooze program with all the essentials. Office Hours.
Empower Your Sales Team: Implementing Sales-Influenced Nurturing
Sales-influenced nurturing empowers your sales team to build stronger customer relationships and drive better results. Here’s how to get started.
The Essential Role of Real-Time Data Validation in Eloqua
Inaccurate or outdated data can lead to ineffective campaigns, poor customer experiences, and wasted resources. Real-time data validation offers a solution to these challenges. Today, we’re exploring the concept of real-time data validation, its benefits, and practical implementation strategies in Eloqua.
Map Eloqua Custom Objects to Contacts Easily
In Eloqua, custom objects are excellent ways to store additional information about a contact. But sometimes, an integration, upload, or process adds COs without connecting them to Eloqua contact records. Here’s how the CO to Contact Mapper Cloud App can help.
SORBS Closure: Does It Impact Email Deliverability?
SORBS’ sudden closure with no real explanation has ignited more than a few conversations. On a more practical level for email marketers, it’s a good reminder to monitor and improve your email deliverability.
10 Best Practices for Creating Eloqua Forms
No “magic button” to guarantee form completion exists. However, Oracle Eloqua users have a powerful form design editor at their disposal to make the whole process easier to complete.
Preference Management: Balancing Privacy, Consent, Complexity, & Choice
Personalized marketing materials still work wonders, but how can your company collect enough data for personalization without violating privacy laws? What’s the balance between respecting user privacy and effectively using data? Let’s explore these questions further.