
The Curious Creature Called AI
AI enters the marketing team not with disruption but quiet wonder, helping people align through curiosity, shared learning, and a more intuitive partnership between human creativity and intelligent support.
Software for maximizing your marketing while ensuring privacy compliance
Innovative solutions to do more with Marketing Automation platforms
Centralize Preference Management Across Your Organization
Visual Segmentation for Marketers
Integration solutions for Eloqua, Marketo, CRM, and other systems
Align corporate and marketing goals
Data capture strategy
Lead scoring, nurturing, segmentation strategy, and funnel framework
Measure results and plan improvements
Ensure compliance with privacy laws
Email, form, and landing page execution. Deliverability and reporting
Eloqua and Marketo specialists
Improve skills and increase productivity with custom online training and videos
Uncover opportunities to improve performance and outcomes
Enhance email impact through expert analysis
Platform installation, change management, and success planning
Data management and stewardship
System integration options using connectors and custom APIs
Custom cloud apps, HTML templates,
JavaScript, and responsive email
Discover nine practical strategies for aligning compliance with corporate goals that transform regulatory functions from cost centers into strategic enablers, helping organizations reduce risk while...
Preference-Led Personalization: Why Privacy and Personalization Aren’t Enemies Privacy and personalization don’t have to compete. Preference data is the operational foundation that lets you do...
Companies treating data privacy alignment as separate work are losing before they start. When marketing operations, privacy teams, and legal align around protecting customer data...
Eloqua REST vs bulk API decisions depend on latency and volume. Use REST API 2.0 for real time updates and Bulk API for large scale...
Understanding your customer's email preferences eliminates guesswork in email marketing. Ask subscribers directly about frequency, content topics, and channels they prefer to receive communications through...
A data privacy audit for your marketing stack reveals where customer data flows, who controls it, and how to stop trust from quietly leaking through...
Software for maximizing your marketing while ensuring privacy compliance
Innovative solutions to do more with Marketing Automation platforms
Centralize Preference Management Across Your Organization
Visual Segmentation for Marketers
Integration solutions for Eloqua, Marketo, CRM, and other systems
Standardize country values using a built-in standardization list, or a customized one provided by your company. Improve data quality by ensuring country names follow a specific format, both by correcting spelling mistakes and by normalizing non-standard variations.
Align corporate and marketing goals
Data capture strategy
Lead scoring, nurturing, segmentation strategy, and funnel framework
Measure results and plan improvements
Ensure compliance with privacy laws
Email, form, and landing page execution. Deliverability and reporting
Eloqua and Marketo specialists
Improve skills and increase productivity with custom online training and videos
Uncover opportunities to improve performance and outcomes
Enhance email impact through expert analysis
Platform installation, change management, and success planning
Data management and stewardship
System integration options using connectors and custom APIs
Custom cloud apps, HTML templates,
JavaScript, and responsive email
Discover nine practical strategies for aligning compliance with corporate goals that transform regulatory functions from cost centers into strategic enablers, helping organizations reduce risk while...
Preference-Led Personalization: Why Privacy and Personalization Aren’t Enemies Privacy and personalization don’t have to compete. Preference data is the operational foundation that lets you do...
Companies treating data privacy alignment as separate work are losing before they start. When marketing operations, privacy teams, and legal align around protecting customer data...
Eloqua REST vs bulk API decisions depend on latency and volume. Use REST API 2.0 for real time updates and Bulk API for large scale...
Understanding your customer's email preferences eliminates guesswork in email marketing. Ask subscribers directly about frequency, content topics, and channels they prefer to receive communications through...
A data privacy audit for your marketing stack reveals where customer data flows, who controls it, and how to stop trust from quietly leaking through...

AI enters the marketing team not with disruption but quiet wonder, helping people align through curiosity, shared learning, and a more intuitive partnership between human creativity and intelligent support.

Chatbot privacy compliance helps marketers safeguard trust by embedding consent, rights fulfillment, and security into AI conversations while staying ahead of evolving global privacy laws and customer expectations.

Marketing automation integration turns the Future of AI into practical lift by uniting consented data, embedded decisioning, and disciplined testing to create adaptive journeys that respect people and regulations.

A framework for AI governance for privacy programs—turn principles into policies, apply data minimization, adopt privacy-preserving AI, and operationalize consent management—so teams innovate responsibly while protecting people and accelerating delivery.

Most teams want AI wins, yet projects stall in messy data, unclear ownership, and risk concerns. This guide explains what really slows marketing operations AI and shows a pragmatic path—from guardrails to pilots—to move from slides to shipped outcomes.

AI can misread your message. Structure subjects, line one, and TL;DR so humans—and inbox summarizers—see the same CTA. Use this checklist to prevent costly misinterpretations.

From AI content optimization that drove 23% more leads to halving production time and hyper-personalized campaigns, these twelve marketing experts reveal how smart AI content strategies can elevate every facet of your marketing.

Imagine partnering with an AI coworker that handles data aggregation, initial analysis, and draft creation—so your team can focus on strategy and creativity. This roadmap guides you through inventorying data, selecting the right technology stack, building AI fluency, embedding real-time insights, and setting up quality controls to ensure a seamless human–AI partnership.

Oracle Eloqua Advanced Intelligence transforms marketing campaigns by harnessing AI-powered features like fatigue analysis, account engagement scoring, and send time optimization. With predictive lead scoring, dynamic segmentation, and generative AI content prompts, it empowers teams to deliver personalized, timely messages that boost conversions, streamline workflows, and drive measurable ROI.

The digital landscape is evolving rapidly, with AI transforming webpages at its core. Uncover how artificial intelligence revolutionizes online experiences through personalized content delivery, intelligent chatbot interactions, and significant performance enhancements. Explore the impact of AI on visual content and even the creation of SEO-friendly material, paving the way for a smarter, more engaging web.

One place AI tools excel in email marketing is in completing the busywork – those time-prohibitive tasks that are so labor-intensive or complex that completing them manually is much less productive. Here’s what else it can do.

What can the marketing industry expect next year? When we submitted this question to various thought leaders, we received an overwhelming response—enough to make this one of our favorites.