Scoring Intent, Not Just Interest: Predictive Content Affinity Scoring for Nurture Paths
Content affinity scoring tracks which topics a lead actually cares about, not just how often they engage, so nurture paths can be built around real...
Software for maximizing your marketing while ensuring privacy compliance
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Integration solutions for Eloqua, Marketo, CRM, and other systems
Update contact records from custom objects matching your search criteria.
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Data capture strategy
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Email, form, and landing page execution. Deliverability and reporting
Eloqua and Marketo specialists
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Custom cloud apps, HTML templates,
JavaScript, and responsive email
Content affinity scoring tracks which topics a lead actually cares about, not just how often they engage, so nurture paths can be built around real...
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Software for maximizing your marketing while ensuring privacy compliance
Innovative solutions to do more with Marketing Automation platforms
Centralize Preference Management Across Your Organization
Visual Segmentation for Marketers
Integration solutions for Eloqua, Marketo, CRM, and other systems
Add or subtract days, weeks, months, or years in a date field and store the results in a custom object (CO) field in a CO program.
Align corporate and marketing goals
Data capture strategy
Lead scoring, nurturing, segmentation strategy, and funnel framework
Measure results and plan improvements
Ensure compliance with privacy laws
Email, form, and landing page execution. Deliverability and reporting
Eloqua and Marketo specialists
Improve skills and increase productivity with custom online training and videos
Uncover opportunities to improve performance and outcomes
Enhance email impact through expert analysis
Platform installation, change management, and success planning
Data management and stewardship
System integration options using connectors and custom APIs
Custom cloud apps, HTML templates,
JavaScript, and responsive email
Content affinity scoring tracks which topics a lead actually cares about, not just how often they engage, so nurture paths can be built around real...
Scoring model drift erodes lead score accuracy quietly, with no built-in alarm. Here's why catching it takes a recurring human audit, not an AI feature,...
AI lead scoring and grading only works when it re-weights data marketing ops already trusts. Here is how to separate the two, keep the model...
MQL follow-up automation turns a qualified lead's score into a specific, AI-recommended next action, closing the gap between when a lead qualifies and when someone...
A lead's grade is only as trustworthy as the blended lead scoring data behind it. Here's how marketing ops teams can audit the blend before...
A recap of Eloqua Office Hours Sep 2026: why AI doesn't need different Eloqua data, just less margin for error, and where quiet failures actually...
The Embed CO Records in Email Table Cloud Content App enables you to embed multiple rows of data from Eloqua Custom Objects (COs) into an email using HTML. In this document, we’ll explain the whole process in detail.
The Content App allows Eloqua users to insert content into an email, and insert text or HTML before and after the CO records. A working knowledge of HTML coding is essential for creating well-formatted emails. Use our step-by-step guide to keep your work on the right track.
Please follow these instructions to set up this cloud app in your Oracle Eloqua instance.
NOTE: If prompted to log again, please do so.
To configure the Cloud Content App in your email:
Not
Because Eloqua does not support using “!=” for “Does Not Equal”, use the not() operator in your filter. For example, if you wish to return records where Product ID is not equal to “687”, your filter would contain not(‘{2}’)=’687’
Today
The following are examples of some of the variables you can use to filter data. Note that the value “39” corresponds to your ‘Renew – ExpirationDate’ filtering field.
Syntax: today({fieldId}[,+-,Number(Days/Weeks/Months])
Examples
Range
Syntax: range( {fieldId}[,+-,Number(Days/Weeks/Months])
Your email Cloud Content App configuration is complete! Complete the remainder of your email, and give it a test run.
This section shows the execution logs for the cloud app
a. Show: Here, you can select what type of log you want to see. You have an option to select “All logs”, “Successful logs only”, “Failed logs only”.
b. Within the following timeframe: This field allows you to select the timeframe to view the execution logs.
Note: You can view up to 2 months of logs.