Your MOPs ticket queue is more than a to-do list. It is a diagnostic tool. Learn how marketing operations maturity starts with recognizing the patterns...
Before buying new AI marketing tools, run three checks: audit your data quality, assess what your current stack already offers, and review vendor AI roadmaps....
Discover what a preference center is, how good preference center design retains subscribers, and practical examples of building one in Eloqua and Marketo.
Marketo smart campaigns power every automated action in your Marketo instance. Learn how the three-tab architecture, triggers, filters, and batch vs. trigger modes work together...
Special guest Bob Sivarajah from Oracle joins us to show how readiness-based sending improves deliverability in Eloqua.
Effective email campaign design in B2B goes beyond visual layout. This guide covers every step: objective-setting, mobile-first structure, personalization, CTA strategy, authentication, and pre-send testing...
Your MOPs ticket queue is more than a to-do list. It is a diagnostic tool. Learn how marketing operations maturity starts with recognizing the patterns...
Before buying new AI marketing tools, run three checks: audit your data quality, assess what your current stack already offers, and review vendor AI roadmaps....
Discover what a preference center is, how good preference center design retains subscribers, and practical examples of building one in Eloqua and Marketo.
Marketo smart campaigns power every automated action in your Marketo instance. Learn how the three-tab architecture, triggers, filters, and batch vs. trigger modes work together...
Special guest Bob Sivarajah from Oracle joins us to show how readiness-based sending improves deliverability in Eloqua.
Effective email campaign design in B2B goes beyond visual layout. This guide covers every step: objective-setting, mobile-first structure, personalization, CTA strategy, authentication, and pre-send testing...
What is the best way to maintain an up-to-date data dictionary without letting it completely monopolize your time? Here’s what eight marketing operations professionals have to say.
Boost your Eloqua skills through real-world examples. Explore how marketing can empower sales to influence the customer journey and leverage dynamic content to drive personalization.
Eloqua users generally have very little trouble populating Job Title fields. ButJob Function or Job Level present a bit of a challenge. Check out this excerpt from our January 2024 Eloqua Office Hours session for a quick demo of the solution.
When creating landing pages and emails, Eloqua users can use the HTML or Design Editor to create and modify templates. This article will focus on how templates can be locked or unlocked, providing even more control over the look and feel.
Boost your Eloqua skills through real-world examples. Solve challenges with segmentation and data management. Learn about mapping data to multi-select picklists and improving data quality during Eloqua list uploads.
Marketers are accustomed to handling and manipulating large amounts of vital data. But in the day-to-day process, it can be easy to forget that this data and integrations need regular check-ups. This, simply put, is the role of a data steward.
Custom objects are a simple yet powerful part of Eloqua that can enhance the ways that you’re able to connect with your customers. While they may seem daunting if you have never worked with them, custom objects (often abbreviated as COs) can become your best friend as your marketing automation needs increase.
What advantages does Eloqua integration offer? Integrating your Eloqua instance with CRM systems can help align marketing and sales teams, improve data accuracy, and enhance customer engagement, among many others. This article will explore the benefits of integrating Eloqua with CRM.
Nathan Nemirovski, Principal PM, Eloqua CRM integrations, joins us to preview the new Eloqua Webhook App.
We’ve built a variety of cloud apps that expand Eloqua’s functionality and give your team tools to enhance your data manipulation options, streamline integration, and supercharge your marketing campaigns. Let’s look at a couple of examples of how our apps can help.
You can efficiently and effectively bring each new team member up to speed with excellent training options, even in a fast-paced environment. Streamline your process without sacrificing quality with these top-notch Oracle Eloqua training options.
Laura Mullen from First Tech Federal and Sam Caram from 4Thought Marketing talk about optimizing Eloqua data imports, prioritization, and personalization.