AI marketing data hygiene is the foundation that determines whether your AI pilots deliver results or amplify chaos. Most teams skip data cleanup, chase new...
New customer personalized onboarding transforms the critical first 90 days by delivering role-specific experiences that accelerate value realization, reduce churn, and leverage AI to adapt...
Account based marketing transforms B2B growth by aligning sales and marketing teams around high-value target accounts through personalized strategies, comprehensive frameworks, and revenue-focused metrics that...
Discover nine practical strategies for aligning compliance with corporate goals that transform regulatory functions from cost centers into strategic enablers, helping organizations reduce risk while...
Preference-Led Personalization: Why Privacy and Personalization Aren’t Enemies Privacy and personalization don’t have to compete. Preference data is the operational foundation that lets you do...
Companies treating data privacy alignment as separate work are losing before they start. When marketing operations, privacy teams, and legal align around protecting customer data...
AI marketing data hygiene is the foundation that determines whether your AI pilots deliver results or amplify chaos. Most teams skip data cleanup, chase new...
New customer personalized onboarding transforms the critical first 90 days by delivering role-specific experiences that accelerate value realization, reduce churn, and leverage AI to adapt...
Account based marketing transforms B2B growth by aligning sales and marketing teams around high-value target accounts through personalized strategies, comprehensive frameworks, and revenue-focused metrics that...
Discover nine practical strategies for aligning compliance with corporate goals that transform regulatory functions from cost centers into strategic enablers, helping organizations reduce risk while...
Preference-Led Personalization: Why Privacy and Personalization Aren’t Enemies Privacy and personalization don’t have to compete. Preference data is the operational foundation that lets you do...
Companies treating data privacy alignment as separate work are losing before they start. When marketing operations, privacy teams, and legal align around protecting customer data...
Because data comes from a wide variety of sources including Form Submissions, Lists, and other systems, sometimes, the data is not in the format you want or need. Just how do you improve your Eloqua data?
You want to optimize your marketing campaigns and get results faster. Do you need to hire a new agency to accomplish those gains? Not necessarily. You might achieve your objectives with better marketing automation.
Over time, many contact records are created, and not all contacts are created equally. Oracle charges per contact, so deleting Eloqua contacts that you never use from your list is a good financial strategy.
Do you ever feel in marketing, like you’re rerunning the same campaigns, the same landing pages, sending the same emails and most importantly getting the same results every day?
The amount of data manipulation that is requested on CO data is endless. However, Oracle Eloqua just does not have the functionality built into the system to meet these needs. Here’s how we handle these requests.
At some point, your marketing team will want to convey what’s happening to executives, new team members, or agencies. When this happens, well-defined processes are the answer.