Check your customer contact database. If too many of your contacts are unusable for one reason or another, you have...
Data privacy empowers marketers to build customer trust, ensure compliance, and use consent-driven data to create transparent, privacy-first marketing strategies...
New state privacy laws are reshaping compliance in 2025. This guide explains the latest state regulations, consumer rights, and steps...
The American Privacy Rights Act introduces a unified federal privacy standard, reshaping marketing compliance with stronger consumer rights, consent requirements,...
Privacy first third party risk management aligns vendor controls with your standards, improves compliance and monitoring, and turns external dependencies...
Discover the five essential types of data privacy assessments—PIA, TIA, VRA, BIA, and ERA—and learn how they work together to...
Check your customer contact database. If too many of your contacts are unusable for one reason or another, you have something of a zombie situation...
Data privacy empowers marketers to build customer trust, ensure compliance, and use consent-driven data to create transparent, privacy-first marketing strategies that enhance long-term brand credibility.
New state privacy laws are reshaping compliance in 2025. This guide explains the latest state regulations, consumer rights, and steps businesses must take for transparent,...
The American Privacy Rights Act introduces a unified federal privacy standard, reshaping marketing compliance with stronger consumer rights, consent requirements, and a push toward privacy...
Privacy first third party risk management aligns vendor controls with your standards, improves compliance and monitoring, and turns external dependencies into measurable trust across the...
Discover the five essential types of data privacy assessments—PIA, TIA, VRA, BIA, and ERA—and learn how they work together to safeguard data, ensure compliance, and...
AI marketing operations processes transform traditional workflows with automation, personalization, and predictive insights, helping marketing leaders optimize campaigns while preserving the governance and structure of...
A data subject requests quarterly review strengthens compliance, reduces risks, and builds customer trust by analyzing trends, response times, and request patterns while guiding improvements...
Internal newsletter benefits strengthen MOPS teams by aligning goals, sharing updates, and celebrating wins. A consistent newsletter boosts communication, improves processes, and builds a culture...
Any business that depends on processing customer information (meaning every business) should to be able to prove that the law allows them to do so....
Campaign Velocity in Agile Marketing helps teams launch faster, learn quicker, and scale winners. Streamlined workflows and agile strategies transform campaign execution into measurable, repeatable...
Changing privacy laws reshape how businesses manage customer data. Proactive compliance, risk management, and policy updates turn regulations into opportunities for trust, resilience, and competitive...
Check your customer contact database. If too many of your contacts are unusable for one reason or another, you have...
Data privacy empowers marketers to build customer trust, ensure compliance, and use consent-driven data to create transparent, privacy-first marketing strategies...
New state privacy laws are reshaping compliance in 2025. This guide explains the latest state regulations, consumer rights, and steps...
The American Privacy Rights Act introduces a unified federal privacy standard, reshaping marketing compliance with stronger consumer rights, consent requirements,...
Privacy first third party risk management aligns vendor controls with your standards, improves compliance and monitoring, and turns external dependencies...
Discover the five essential types of data privacy assessments—PIA, TIA, VRA, BIA, and ERA—and learn how they work together to...
Check your customer contact database. If too many of your contacts are unusable for one reason or another, you have something of a zombie situation...
Data privacy empowers marketers to build customer trust, ensure compliance, and use consent-driven data to create transparent, privacy-first marketing strategies that enhance long-term brand credibility.
New state privacy laws are reshaping compliance in 2025. This guide explains the latest state regulations, consumer rights, and steps businesses must take for transparent,...
The American Privacy Rights Act introduces a unified federal privacy standard, reshaping marketing compliance with stronger consumer rights, consent requirements, and a push toward privacy...
Privacy first third party risk management aligns vendor controls with your standards, improves compliance and monitoring, and turns external dependencies into measurable trust across the...
Discover the five essential types of data privacy assessments—PIA, TIA, VRA, BIA, and ERA—and learn how they work together to safeguard data, ensure compliance, and...
AI marketing operations processes transform traditional workflows with automation, personalization, and predictive insights, helping marketing leaders optimize campaigns while preserving the governance and structure of...
A data subject requests quarterly review strengthens compliance, reduces risks, and builds customer trust by analyzing trends, response times, and request patterns while guiding improvements...
Internal newsletter benefits strengthen MOPS teams by aligning goals, sharing updates, and celebrating wins. A consistent newsletter boosts communication, improves processes, and builds a culture...
Any business that depends on processing customer information (meaning every business) should to be able to prove that the law allows them to do so....
Campaign Velocity in Agile Marketing helps teams launch faster, learn quicker, and scale winners. Streamlined workflows and agile strategies transform campaign execution into measurable, repeatable...
Changing privacy laws reshape how businesses manage customer data. Proactive compliance, risk management, and policy updates turn regulations into opportunities for trust, resilience, and competitive...
AI in marketing is a hot topic. But underneath all the hype lies the all-important question: what, specifically, can AI in marketing do? How can your team use it in day-to-day work? Let’s explore a few clever uses.
What happens if your company’s data analytics expert is unavailable or you don’t have one? Recent developments show promise in using AI to help your team make marketing data more usable.
Dirty data can derail even the most well-crafted marketing strategies. By optimizing your database, ensuring compliance, and creating a streamlined contact list, you can drive meaningful engagement. Here’s how 4Thought handles dirty data.
Insights into privacy compliance based on questions from other Eloqua users. We’ll also discuss leveraging GenAI in Marketing Operations (MOPs).
As the holiday season kicks off in full force, marketers have a unique opportunity. Obviously everyone wants to meet their end-of-year goals. But beyond that, holiday marketing offers your team a chance to establish customer relationships that will last long after the new year.
Despite claims to the contrary, high-quality email lists with an engaged, interested audience cannot be purchased. Here’s how to build your own email contact list organically.
A broad and diverse pool of clientele can lead to an unexpected problem: the conventional marketing funnel doesn’t always apply. This is the situation Cetera, a leading wealth management services provider, found itself in.
When Morningstar sought to kickstart a new lifecycle marketing strategy, they organized a two-day hackathon to spark innovative ideas and increase collaboration across teams.
It’s every marketer’s dream to maintain an impressive email marketing ROI. But what happens when your existing strategies are falling short? In that case, it’s time to consider how to optimize email campaigns for your audience.
AI has firmly cemented itself into the marketing world. Everyone knows about it, and most people are excited to use it. But this raises a question: what exactly can AI do? And more importantly, what’s the best way to use it in your particular company?
Since 2015, thousands of Eloqua users have hoped for a straightforward way to merge contact records. Now, the Eloqua Merge Contacts Cloud App from 4Thought Marketing allows you to do just that.
Oracle Eloqua tips and tricks and best practices. This month’s topics ranged from attribution to streamlining repetitive processes, unusual open rates due to spam and link checkers, and data privacy.