This data breach response checklist helps organizations detect, contain, and recover from cyber incidents while ensuring timely regulatory notifications and maintaining long-term compliance confidence.
Privacy program improvement keeps compliance adaptive through monitoring, assessments, and culture—helping organizations stay aligned with changing laws while building trust through accountable, automated, and continuously...
Marketing automation succeeds only when guided by human oversight. Discover how teams can strike a balance between automation efficiency and personalization, compliance, and evolving customer...
A unified brand presence isn't a luxury in B2B, it's survival. Learn how to maintain consistency across social platforms without sounding repetitive or losing flexibility.
We're diving into Eloqua Signature Rules and how to remove Bulk Export dependencies with n8n. See real-world examples and leave with ideas you can implement...
Strong email deliverability best practices keep your campaigns trusted and visible. Learn authentication, targeting, and engagement strategies that ensure sustainable inbox success for modern marketers.
This data breach response checklist helps organizations detect, contain, and recover from cyber incidents while ensuring timely regulatory notifications and maintaining long-term compliance confidence.
Privacy program improvement keeps compliance adaptive through monitoring, assessments, and culture—helping organizations stay aligned with changing laws while building trust through accountable, automated, and continuously...
Marketing automation succeeds only when guided by human oversight. Discover how teams can strike a balance between automation efficiency and personalization, compliance, and evolving customer...
A unified brand presence isn't a luxury in B2B, it's survival. Learn how to maintain consistency across social platforms without sounding repetitive or losing flexibility.
We're diving into Eloqua Signature Rules and how to remove Bulk Export dependencies with n8n. See real-world examples and leave with ideas you can implement...
Strong email deliverability best practices keep your campaigns trusted and visible. Learn authentication, targeting, and engagement strategies that ensure sustainable inbox success for modern marketers.
Anyone who has used Marketo or Salesforce knows that, like peanut butter and jelly, they work best together. That’s why you’ll want to pursue one critical plan: integration.
As low-code platforms and AI work in tandem, shifts in the marketing landscape could occur faster than ever. What can your company expect? Here’s what eight marketing automation specialists think.
The digital marketing landscape changes constantly, and marketing automation is at the forefront. A successful marketing automation career lies in recognizing and adapting to this complexity.
Should your marketing team continue nurturing while your sales team works on opportunities? Listen as 4Thought Marketing CEO Mark LeVell discusses the pros, cons, and options that empower sales to influence marketing nurture behavior. If you’d like expert help with both nurturing and selling, get in touch with us today and take your marketing game to the next level.
Both the Program Builder and Program Canvas are designed to automate workflows and eliminate repetitive manual tasks, yet they cater to different needs and offer unique advantages. Find an overview of each here.
For Eloqua users, there’s a straightforward way to approach email personalization: dynamic content. See what exactly dynamic content is and what it can do in this excerpt from our March 2024 Eloqua Office Hours session.
The effectiveness of any email marketing campaign hinges on its ability to deliver messages that are both accessible and engaging across a myriad of devices and email clients. This is where email preview testing shines.
What is the best way to maintain an up-to-date data dictionary without letting it completely monopolize your time? Here’s what eight marketing operations professionals have to say.
Marketers may be tempted to overlook welcome emails in favor of more flashy tactics, but this decision comes from not understanding the true impact a welcome email can have. Let’s look a little closer at what makes a welcome email so important and what to keep in mind while building one.
Web content accessibility isn’t just a buzzword—it’s a necessity. Today, we’ll be breaking down what web content accessibility means for you as a marketing professional and how you can apply these principles to widen your reach and impact.
Marketing automation is not a “set it and forget it” solution. Today, we’re looking at eight pivotal steps and considerations for your marketing team to implement automation effectively.
Simply put, lead scoring is a method of assigning numerical values to leads primarily based on their characteristics and actions. The higher the rating, the more likely the lead is to grow to make a purchase. Learn more here.