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The Marketing Automation Audit: 5 Critical Health Factors Leaders Miss
A marketing automation audit reveals five critical health factors that distinguish systems optimized for growth from those silently deteriorating. Learn how architectural constraints, integration integrity, data governance, workflow reliability, and measurement discipline determine whether your platform supports strategic operations.
Eloqua Salesforce Integration Issues: Auditor Insights & Prevention Tips
System audits expose Eloqua-Salesforce integration failures, including custom object sync issues, contact field mapping chaos, and silent errors causing lead loss and revenue impact.
How Marketing Automation Audits Expose Preference Management Failures
Marketing automation audits consistently expose preference management failures including fragmented multi-brand systems, missing opt-out audit trails, and channel synchronization gaps that damage customer experience.