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Marketo Velocity Scripts: What They Are and When to Use Them
Learn what Marketo velocity scripts are, when to use them for advanced email personalization, and how velocity template language extends capabilities beyond standard tokens.
The Funnel Is Never the Problem. It’s Two-Dimensional Thinking
Marketing funnel evolution is no longer about stages or volume, but about using AI to infer buyer intent across signals, context, and behavior with greater precision and relevance.
14 Warning Signs Your Marketing Templates Need Standardization
Template standardization transforms chaotic libraries into strategic assets through systematic frameworks balancing campaign production efficiency with brand consistency across email, landing pages, and automated workflows.