Registration Confirmed
A confirmation email will arrive shortly with instructions on how to attend and add to your calendar.
Recent Articles
Mastering Legitimate Interest in Marketing: From Assessment to Compliance
Legitimate interest enables compliant data processing without explicit consent. This guide helps marketers apply it ethically, balancing business goals with data privacy and individual rights under GDPR.
B2B Marketing Automation Strategy: A Practical Playbook for Scalable Growth
A powerful B2B marketing automation strategy connects systems, enhances lead nurturing, improves pipeline velocity, and ensures privacy compliance for faster, measurable growth and lasting customer trust.
Balancing Personalization, Privacy, and Sensitive Data: A Guide for Marketers
As marketers, we understand it’s crucial to balance utilizing available data and respecting privacy. Today, we’ll look at consumer privacy’s importance and several actionable marketing strategies for handling sensitive data.