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AI Didn’t Break Marketing Data Governance. It Ran Out the Clock on Ignoring It.
AI didn’t break marketing data governance; it exposed the debt. Here is how to build an AI data governance framework with real owners, entry-point controls, and tiered human review.
Getting Your Instance AI-Ready: Data, Governance, and People
Building an AI-ready MOPs instance takes more than a new tool. It takes clean data, defined governance, and a retrained team before any agent gets access.
The Bots Are Filling Out Your Forms Now, and Your Lead Scoring Model Doesn’t Know It
Bot form submissions are quietly inflating MQL counts and lead scoring accuracy. Here’s how to detect them and fix your scoring model.