Blog

Data is the lifeblood of the marketing industry. Marketers instinctively want to leverage data for personalization. For Eloqua users, that might include storing data in Custom Data Object (CO) records to keep everything organized. Unfortunately, all the data-filled Custom Objects in the world don’t do a lot of good unless you know how to convertRead more

It’s not at all uncommon for multiple family members to share a single email address, either for everyday usage or for registering their household for a particular event. Or a business might use accounting@company.com to make communication easier for them since everything goes to a single inbox. But for marketers using Eloqua, contacts that shareRead more

Need to keep your Eloqua Custom Object records up to date when a field or fields change on the mapped contact record or want to add or update static values to all mapped contact records?  You can with the new Update All COs Eloqua Cloud App from 4Thought Marketing. Watch the video below for instructionsRead more

Credit unions earn money in several different ways, but customer loans tend to be their biggest source of revenue. First Tech Federal Credit Union is no exception. And while they continue to see strong growth, they also saw abandoned applications as an opportunity to increase conversions. Here is their story. The Problem: Incomplete or AbandonedRead more

The Embed CO Records in Email Table Cloud App allows you to easily construct a multi-row table in your emails using data from custom object records. Your finalized table will neatly list the specified data from matching custom object records in an easy-to-read format your customers will appreciate. Sign up for a 10-day Free TrialRead more