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Here’s a radical suggestion for finding out what your customers’ preferences are for email frequency:  ask them!  Instead of double guessing what your customers’ want, isn’t it easier to put the choice in their hands? 

It doesn’t matter about your fabulous product. Your inspiring content is all for naught. Brilliantly creative marketing campaigns go unappreciated. All because of one fateful word.

Happy Groundhog Day!   Do you ever feel in marketing, like you’re rerunning the same campaigns, the same landing pages, sending the same emails and most importantly getting the same results every day?   Bill Murray, has exactly the same problem in the movie “Groundhog Day”.  He ends up mindlessly repeating the same day OVERRead more

Leverage Digital Behavior to send the Right Message at the Right Time   Pop Quiz: Sales rejected over 90% of Marketing’s Leads this quarter, what do you do? We see this a lot.  Typically, the definition of a Lead is someone with a heartbeat.  Meaning that a visitor only did one thing – like downloadedRead more