How to Manage Your Email List to Increase Open Rates & Boost ROI

When sending marketing communications to your target audience, it’s important to have an active email list. Active emails are contacts that engage with your content and act on your offers, which leads to greater ROI, increased revenue and overall email marketing success. Not everyone on your email list will engage with your content or buyRead more

How an Opt-In Email Series Can Increase Engagement

An opt-in email series, also known as a nurture email series, is a campaign where subscribers have explicitly asked to receive messages from your company. This clearly indicates their interest in doing business with you. With this in mind, a well-executed nurture email campaign can be an excellent way for your business to improve metricsRead more

Stop Losing Subscribers: How to Improve Your Email Marketing Strategy

Email marketing is an essential part of the marketing strategy for most businesses. However, it can be frustrating when people unsubscribe from your email list, especially when you have put a lot of effort into growing your list and creating content for your subscribers. But unsubscribes are inevitable, and there are several reasons why theyRead more

What is an Opt-In Email Series?

Email marketing still works! According to Statista, the global email marketing complex was worth $9.62 billion USD in 2022, and is estimated to reach as high as $17.9 billion USD by 2027. Savvy marketers understand the need to take full advantage of email marketing. But as those same savvy marketers know by now, simply sendingRead more

Writing Eye-Catching Subject Lines for Email Marketing

Email marketing remains a highly effective marketing strategy in 2023. However, to make the most out of email marketing, it is crucial to create a compelling email subject line that encourages recipients to open the email. In this article, we will explore the importance of email subject lines and provide ten actionable tips to craftRead more

Improving Email Image Quality on Retina Displays

We take it for granted that a phone screen, tablet screen, computer monitor, or laptop will show us crystal-clear graphics. Blurry images tend to be blamed on malfunctions or just low-quality files. But the introduction of retina displays created another potential issue: an otherwise high-quality image displayed on a screen it wasn’t designed for. WhatRead more

Measuring Email Performance after Apple’s Mail Privacy Protection

In 2021, Apple deployed its latest privacy feature: Mail Privacy Protection (hereafter MPP), allowing Apple users to hide their IP address and other information when opening emails. For email marketers, MPP presents an interesting challenge. How much of an impact will privacy measures like MPP have on your email metrics? To answer this question, weRead more

Balancing Self-Promotion with Positive Customer Experience

Marketing is all about getting your brand in front of potential customers, but the key is to do so in a way that doesn’t turn them off. Spamming is a common problem for many businesses, but what about our own marketing strategies? Are we guilty of the same mistake? 4Thought Marketing believes that the keyRead more

5 Common Lead Generation Mistakes and How to Fix Them

Generating leads is a crucial part of any business, yet many companies find themselves falling short in this area. “Where are we going wrong?” In this blog post, we’ll explore some common lead generation mistakes and offer solutions to help you improve your results. 1. Talking About the Wrong Topics It may seem obvious, butRead more

Best Practices for Email Preference Centers

Marketing emails unfortunately come with a negative reputation. Consumers often complain about receiving too many, too often. But with the immense advertising potential (not to mention ROI) that email marketing tends to bring, it’s not a method most companies can afford to ignore or significantly scale back. So, how do you get your contacts toRead more