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Generating leads is a crucial part of any business, yet many companies find themselves falling short in this area. “Where are we going wrong?” In this blog post, we’ll explore some common lead generation mistakes and offer solutions to help you improve your results. 1. Talking About the Wrong Topics It may seem obvious, butRead more

Marketing emails unfortunately come with a negative reputation. Consumers often complain about receiving too many, too often. But with the immense advertising potential (not to mention ROI) that email marketing tends to bring, it’s not a method most companies can afford to ignore or significantly scale back. So, how do you get your contacts toRead more

Watch our on-demand webinar replay: “Delivering Qualified Leads to Sales Faster”.Read more

Data is the lifeblood of the marketing industry. Marketers instinctively want to leverage data for personalization. For Eloqua users, that might include storing data in Custom Data Object (CO) records to keep everything organized. Unfortunately, all the data-filled Custom Objects in the world don’t do a lot of good unless you know how to convertRead more

During times of economic downturn, inflation, and recession, businesses of varying sizes often face challenging decisions. Sometimes this can include budget cuts and unfortunately, the marketing budget is often one of the first to take a hit. But this is a mistake. It is important to understand that, during these times more than ever, efficientRead more

A well-designed marketing email template can make or break a campaign. A detailed template provides a solid foundation and ensures each element required for the email has been captured. When designing an email for clients, communication is key – and one of the best ways for the client to communicate their needs is to useRead more

2021 was the year the world worked remotely. What started as a temporary measure during the pandemic has largely become something likely to remain with us semi-permanently. As revealed by Owl Labs’ “State of Remote Work 2021” report, as many as 70% of the US workforce have worked remotely, with most still doing so. NotRead more

Oracle Eloqua is a market-leading marketing automation platform that helps companies generate leads that convert. Named a leader in the 2021 Gartner® Magic Quadrant™ for Marketing Automation Platforms, it enables your team to craft and send personalized emails, integrate seamlessly with other systems, track customer activity, and plan future campaigns—all within a robust but easy-to-understandRead more

Email marketing: all marketers use it. Eloqua’s functionality is built around it. But if you’re only leveraging Eloqua’s email system, you’re missing out. You can get even more from your Oracle Eloqua instance when you include all your marketing channels – and when you take the time to properly integrate, automate, and measure them. Let’sRead more

In 2021, Apple deployed its latest privacy feature: Mail Privacy Protection (hereafter MPP), allowing Apple users to hide their IP address and other information when opening emails. For email marketers, MPP presents an interesting challenge. How much of an impact will privacy measures like MPP have on your email metrics? To answer this question, weRead more