Writing Eye-Catching Subject Lines for Email Marketing

Email marketing remains a highly effective marketing strategy in 2023. However, to make the most out of email marketing, it is crucial to create a compelling email subject line that encourages recipients to open the email. In this article, we will explore the importance of email subject lines and provide ten actionable tips to craftRead more

The Critical Role of a Marketing Technologist

Modern marketing relies on technology to produce and distribute promotional materials. Obviously, this means professional marketers need to have a working knowledge of the technology they use every day and how best to leverage it. However, this knowledge alone isn’t necessarily enough. The intersection of marketing and technology has created the need for a newRead more

Balancing Self-Promotion with Positive Customer Experience

Marketing is all about getting your brand in front of potential customers, but the key is to do so in a way that doesn’t turn them off. Spamming is a common problem for many businesses, but what about our own marketing strategies? Are we guilty of the same mistake? 4Thought Marketing believes that the keyRead more

5 Common Lead Generation Mistakes and How to Fix Them

Generating leads is a crucial part of any business, yet many companies find themselves falling short in this area. “Where are we going wrong?” In this blog post, we’ll explore some common lead generation mistakes and offer solutions to help you improve your results. 1. Talking About the Wrong Topics It may seem obvious, butRead more

The Power of Marketing Automation During a Recession

During times of economic downturn, inflation, and recession, businesses of varying sizes often face challenging decisions. Sometimes this can include budget cuts and unfortunately, the marketing budget is often one of the first to take a hit. But this is a mistake. It is important to understand that, during these times more than ever, efficientRead more

Explained: Account-Based vs. Lead-Based Marketing

Account-based marketing (also called ABM) and lead-based marketing are two popular strategies for businesses. Choosing the right model is important to ensure that organizations’ revenue processes are efficient. Let’s take a look at the two methods and which one is more appropriate for your business. Definition of Lead-Based Marketing Lead-based marketing tends to focus onRead more

How to Adjust your B2B Marketing for Remote Workers

2021 was the year the world worked remotely. What started as a temporary measure during the pandemic has largely become something likely to remain with us semi-permanently. As revealed by Owl Labs’ “State of Remote Work 2021” report, as many as 70% of the US workforce have worked remotely, with most still doing so. NotRead more

Tips for Balancing In-House Marketing Teams vs. Agencies

The correct mix of in-house marketing teams vs. agencies is a balancing act. Some work may move in-house. But for other tasks, partners offer advantages.

6 Guidelines for MQL to SQL Success

Isn’t it great seeing a new MQL alert come across the dashboard? It means Marketing is doing their job. Or part of their job, anyway. ‘Marketing Qualified’ is the critical stage in the lead funnel where the lead makes the transition from the loving, nurturing hands of Marketing into the strange new world of Sales.Read more

Eloqua Common Mistakes Series: No Inbound Marketing Strategy

In our last article about common marketing automation mistakes, we spoke about the importance of personalization testing and a checklist to ensure consistent quality.  In today’s post, we’re going to talk about our next common mistake: no inbound marketing strategy. Inbound Marketing Strategy What can your marketing automation platform deliver without leads? Nothing! Optimizing settings,Read more