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The Power of Marketing Automation During a Recession

During times of economic downturn, inflation, and recession, businesses of varying sizes often face challenging decisions. Sometimes this can include budget cuts and unfortunately, the marketing budget is often one of the first to take a hit. But this is a mistake. It is important to understand that, during these times more than ever, efficientRead more

Explained: Account-Based vs. Lead-Based Marketing

Account-based marketing (also called ABM) and lead-based marketing are two popular strategies for businesses. Choosing the right model is important to ensure that organizations’ revenue processes are efficient. Let’s take a look at the two methods and which one is more appropriate for your business. Definition of Lead-Based Marketing Lead-based marketing tends to focus onRead more

How to Adjust your B2B Marketing for Remote Workers

2021 was the year the world worked remotely. What started as a temporary measure during the pandemic has largely become something likely to remain with us semi-permanently. As revealed by Owl Labs’ “State of Remote Work 2021” report, as many as 70% of the US workforce have worked remotely, with most still doing so. NotRead more

Tips for Balancing In-House Marketing Teams vs. Agencies in 2022

The correct mix of in-house marketing teams vs. agencies is a balancing act. Some work may move in-house. But for other tasks, partners offer advantages.

6 Guidelines for MQL to SQL Success

Isn’t it great seeing a new MQL alert come across the dashboard? It means Marketing is doing their job. Or part of their job, anyway. ‘Marketing Qualified’ is the critical stage in the lead funnel where the lead makes the transition from the loving, nurturing hands of Marketing into the strange new world of Sales.Read more

Eloqua Common Mistakes Series: No Inbound Marketing Strategy

In our last article about common marketing automation mistakes, we spoke about the importance of personalization testing and a checklist to ensure consistent quality.  In today’s post, we’re going to talk about our next common mistake: no inbound marketing strategy. Inbound Marketing Strategy What can your marketing automation platform deliver without leads? Nothing! Optimizing settings,Read more

The Secret to Discovering Your Customers’ Email Preferences (Spoiler Alert: Ask Them!)

Here’s a radical suggestion for finding out what your customers’ preferences are for email frequency:  ask them!  Instead of double guessing what your customers’ want, isn’t it easier to put the choice in their hands?