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As marketing professionals, we’ve all grown up with the four or five P’s of marketing – product, price, placement, promotion, and people.  But now there’s a new P of marketing in town, and it’s perhaps the most important one of all; Privacy.

Missing or Incomplete Compliance Monitoring GDPR has been in effect for almost a year. And now in 2020, the California Consumer Privacy Act (CCPA) is law. Also, increasingly customers are demanding more control over their customer experience.  As a result, marketing automation programs and processes that ignore these either compliance or customer requirements will suffer.Read more

  Privacy and Compliance Consulting Services   Consumer privacy and compliance regulations are here to stay.  We all fondly remember the mad dash to deploy a solution for the General Data Protection Regulation (GDPR).  And as 2020 approaches, the  California Consumer Privacy Act (CCPA) is the next exercise we get to manage.  But wait, there’sRead more