Envision having comprehensive access to every Marketo campaign metric—extending as far back as necessary—to power your reports and dashboards. However, because Marketo retains data for only 24 months (a safeguard designed to preserve real-time performance), teams often resort to manual CSV exports or fragile scripts just to keep pace. The Marketo archiver app resolves this limitation by leveraging the Secure Marketo API to extract precisely the fields you specify and staging them for immediate ingestion into your BI platform. With this cloud-based solution in place, you will no longer be constrained by a two-year data horizon.
Why archiving is the smarter choice
- Optimized for scalability. By design, Marketo’s 24-month retention cap ensures optimal instance performance but isn’t built for long-term analysis. The Marketo archiver app offloads historical records to a high-capacity system, enabling queries across decades of data in seconds.
- Tailored data selection. Archive only the campaign metrics and lead attributes you truly need—keeping your archival footprint minimal and query speed at its peak.
- Flexible automation. Schedule exports hourly, daily, or weekly; the secure engine handles extraction and delivery to your staging area, eliminating manual intervention and reducing human error.
Core benefits at a glance
- Comprehensive time-horizon reporting. Analyze seasonality, monitor multi-year growth trajectories, and benchmark performance over three, five, or even ten years without worrying about data gaps or manual backfills.
- Unified analytics. Merge long-term Marketo archives with CRM and web metrics to gain a holistic view of the customer journey—from initial touch to final conversion.
- Simplified compliance. Maintain a complete, audit-ready record of every campaign, ensuring you meet governance requirements without scrambling for data at the last minute.
With the Marketo archiver app in place, your team can eliminate tedious data maintenance and harness the full potential of your marketing history—no complex scripts, no performance drag, just dependable, analysis-ready data whenever you need it. By automating the entire archiving process, you free up your marketing operations team to focus on strategic initiatives rather than manual exports.
Whether your organization is a small marketing department or a large enterprise with an extensive tech stack, this solution scales to meet your needs. The streamlined workflow ensures that every historical data point is available for ad hoc queries, advanced modeling, and executive dashboards, transforming the way you leverage Marketo data for long-term business insights.
