Marketing quality assurance checks involve more than making sure your marketing emails look good. QA is an essential step in maintaining brand integrity and improving the user experience. Marketers cannot afford to cut corners in quality assurance.

But one thing that’s easy to forget is that QA doesn’t start when the email is finished. Effective quality assurance begins along with the campaign design itself to catch any errors before they can cause trouble. From template reviews to link-checking and more, every step of the process requires a level of QA. Watch as Dharam Singh explains why these checks matter and how to take your QA to the next level in your future campaigns.

For more information on marketing quality assurance, or to get expert help improving your existing strategy, contact our team today.