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          CO Date Calculator

          Add or subtract days, weeks, months, or years in a date field and store the results in a custom object (CO) field in a CO program.

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          Create or modify a custom object from a contact on the campaign canvas or program canvas.

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          • AI adoption in marketing operations, marketing operations AI, AI deployment, change management, data governance, model governance, privacy compliance, consent management, Eloqua integration, Marketo integration,The Frictions Slowing AI in Marketing Operations—and How to Fix Them
            Most teams want AI wins, yet projects stall in messy data, unclear ownership, and risk concerns. This guide explains what really slows marketing operations AI and shows a pragmatic path—from guardrails to pilots—to move from slides to shipped outcomes. […]
          • AI email summaries, Apple Mail AI summaries, Gmail AI features, email marketing AI, Eloqua AI Email optimization, Marketo Engage AI features, 4Thought MarketingHow to Keep AI From Butchering Your Email
            AI can misread your message. Structure subjects, line one, and TL;DR so humans—and inbox summarizers—see the same CTA. Use this checklist to prevent costly misinterpretations. […]
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          • marketing automation platform migrationCetera Financial Group Taps 4Thought Marketing for Eloqua to Marketo Migration
            When Cetera Financial Group needed help getting their marketing automation platform migration project back on track, they turned to the team at 4Thought Marketing. […]
          • AI adoption in marketing operations, marketing operations AI, AI deployment, change management, data governance, model governance, privacy compliance, consent management, Eloqua integration, Marketo integration,The Frictions Slowing AI in Marketing Operations—and How to Fix Them
            Most teams want AI wins, yet projects stall in messy data, unclear ownership, and risk concerns. This guide explains what really slows marketing operations AI and shows a pragmatic path—from guardrails to pilots—to move from slides to shipped outcomes. […]
          • AI email summaries, Apple Mail AI summaries, Gmail AI features, email marketing AI, Eloqua AI Email optimization, Marketo Engage AI features, 4Thought MarketingHow to Keep AI From Butchering Your Email
            AI can misread your message. Structure subjects, line one, and TL;DR so humans—and inbox summarizers—see the same CTA. Use this checklist to prevent costly misinterpretations. […]
          • multi-product PLG score, PLG scoring model, account health score, Eloqua lead scoring, Marketo lead scoringThe Multi-Product PLG Score: Model for Expansion Readiness
            Build expansion-ready growth with a multi-product PLG score and PLG scoring model merging cross-product usage, collaboration, integrations, . […]
          • dark patterns in data collection, privacy compliance automation, GDPR consent compliance, CCPA data compliance, ethical automation, data privacy best practices,Dark Patterns in Data Collection: Why Privacy Compliance Automation Builds Trust
            Dark patterns in data collection undermine compliance and trust. Learn how privacy compliance automation, GDPR consent compliance, […]
          • data privacy automation, marketing automation compliance, Eloqua data privacy integration, Marketo data privacy integration, 4Comply, consent management automation, marketing data complianceData Privacy Automation – A Step into the Future of Marketing Automation
            Data privacy automation is redefining marketing operations. At 4Thought Marketing, we explore how automation strengthens compliance, streamlines consent management […]
          • responsive designHow to Use Responsive Design to Improve Mobile Email Marketing
            Campaign strategies need to include optimizing emails, landing pages, and websites for various screen sizes and keeping visitors engaged. Responsive design provides the solution. […]
        • View All
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4Thought Marketing Logo
  • Products
        • Products
        • 4comply
        • Software for maximizing your marketing while ensuring privacy compliance

        • Cloud Apps
        • Visual Segmentation for Marketers

        • 4Segments
        • Innovative solutions to do more with Marketing Automation platforms

        • 4Bridge
        • Integration solutions for Eloqua, Marketo, CRM, and other systems

        • Featured Cloud App

          Update All Contacts COs

          Keep custom object (CO) data consistent across all mapped records with just a few clicks using the Update All Contacts COs Cloud App.

          Contact Us  Free Trial

          Append Multiple Fields

          Combine two or more values in a new field, or insert static values, and store the results in another field.

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        • Recent Articles

          • AI adoption in marketing operations, marketing operations AI, AI deployment, change management, data governance, model governance, privacy compliance, consent management, Eloqua integration, Marketo integration,The Frictions Slowing AI in Marketing Operations—and How to Fix Them
            Most teams want AI wins, yet projects stall in messy data, unclear ownership, and risk concerns. This guide explains what really slows marketing operations AI and shows a pragmatic path—from guardrails to pilots—to move from slides to shipped outcomes. […]
          • AI email summaries, Apple Mail AI summaries, Gmail AI features, email marketing AI, Eloqua AI Email optimization, Marketo Engage AI features, 4Thought MarketingHow to Keep AI From Butchering Your Email
            AI can misread your message. Structure subjects, line one, and TL;DR so humans—and inbox summarizers—see the same CTA. Use this checklist to prevent costly misinterpretations. […]
  • Platforms
        • Marketing Platforms
        • Marketo
        • Eloqua
        • PathFactory
        • CRM Platforms
        • Microsoft Dynamics
        • Salesforce
        • Al Platforms
        • n8n
        • ChatGPT/OpenAl
        • Anthropic
        • Gemini
  • Services
        • Strategic Services

        • Marketing Strategy
        • Align corporate and marketing goals

        • Lead Generation
        • Data capture strategy

        • Conversion
        • Lead scoring, nurturing, segmentation strategy, and funnel framework

        • Reporting & Analytics
        • Measure results and plan improvements

        • Data Privacy Consulting
        • Ensure compliance with privacy laws

        • Campaign Services

        • Campaign Production
        • Email, form, landing page, campaign creation, A/B testing, and monthly reporting

        • Help Desk
        • Eloqua and Marketo specialists

        • Training
        • Improve skills and increase productivity with custom online training and videos

        • Health Checks & Analysis
        • Uncover opportunities to improve performance and outcomes

        • Email Efficacy Evaluation
        • Enhance email impact through expert analysis

        • Technical Services

        • Platform Implementations
        • SmartStart, onboarding, and success planning

        • Data Services
        • Data imports, cleansing, deduplication,
          company matching, and data stewardship

        • System Integration
        • System integration options using connectors and custom APIs

        • Web & App Development
        • Custom cloud apps, HTML templates,
          JavaScript, and responsive email

  • Resources
  • Blog
          • marketing automation platform migrationCetera Financial Group Taps 4Thought Marketing for Eloqua to Marketo Migration
            When Cetera Financial Group needed help getting their marketing automation platform migration project back on track, they turned to the team at 4Thought Marketing. […]
          • AI adoption in marketing operations, marketing operations AI, AI deployment, change management, data governance, model governance, privacy compliance, consent management, Eloqua integration, Marketo integration,The Frictions Slowing AI in Marketing Operations—and How to Fix Them
            Most teams want AI wins, yet projects stall in messy data, unclear ownership, and risk concerns. This guide explains what really slows marketing operations AI and shows a pragmatic path—from guardrails to pilots—to move from slides to shipped outcomes. […]
          • AI email summaries, Apple Mail AI summaries, Gmail AI features, email marketing AI, Eloqua AI Email optimization, Marketo Engage AI features, 4Thought MarketingHow to Keep AI From Butchering Your Email
            AI can misread your message. Structure subjects, line one, and TL;DR so humans—and inbox summarizers—see the same CTA. Use this checklist to prevent costly misinterpretations. […]
          • multi-product PLG score, PLG scoring model, account health score, Eloqua lead scoring, Marketo lead scoringThe Multi-Product PLG Score: Model for Expansion Readiness
            Build expansion-ready growth with a multi-product PLG score and PLG scoring model merging cross-product usage, collaboration, integrations, . […]
          • dark patterns in data collection, privacy compliance automation, GDPR consent compliance, CCPA data compliance, ethical automation, data privacy best practices,Dark Patterns in Data Collection: Why Privacy Compliance Automation Builds Trust
            Dark patterns in data collection undermine compliance and trust. Learn how privacy compliance automation, GDPR consent compliance, […]
          • data privacy automation, marketing automation compliance, Eloqua data privacy integration, Marketo data privacy integration, 4Comply, consent management automation, marketing data complianceData Privacy Automation – A Step into the Future of Marketing Automation
            Data privacy automation is redefining marketing operations. At 4Thought Marketing, we explore how automation strengthens compliance, streamlines consent management […]
          • responsive designHow to Use Responsive Design to Improve Mobile Email Marketing
            Campaign strategies need to include optimizing emails, landing pages, and websites for various screen sizes and keeping visitors engaged. Responsive design provides the solution. […]
        • View All
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Topic: Campaign Management

Writing Eye-Catching Subject Lines for Email Marketing 1

Writing Eye-Catching Subject Lines for Email Marketing

Email marketing remains a highly effective marketing strategy. However, to get the most out of email marketing, it is crucial to create a compelling email subject line that encourages recipients to open the email.

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