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Topic: Data Quality

data quality data privacy

Data Quality & Privacy for Successful Marketing

Data quality is central to marketing’s ability to create targeted campaigns and personalized experiences. New privacy laws align well with marketing data collection practices. Let’s examine the relationship between marketing, data quality, and privacy.
Data Services 2

Data Services

Data Services Unlock your system’s full potential with tailored data services Data Steward Focus on high-value marketing tasks while we handle your data. As your dedicated “data steward,” 4Thought proactively resolves and prevents data issues, ensuring your systems run smoothly. Data Cleansing Ensure your data is clean and reliable with a comprehensive data health check. […]
Delete Eloqua Custom Objects in Bulk 4

Delete Eloqua Custom Objects in Bulk

f you need to clean up your Eloqua Custom Data Objects and remove data for specific contacts, the Mass CO Deleter Cloud App from 4Thought Marketing is the perfect solution.
Delete Mapped Eloqua Custom Objects Easily 5

Delete Mapped Eloqua Custom Objects Easily

It’s not possible to delete mapped Custom Objects associated with a contact record in Oracle Eloqua using only out-of-the-box features. This is where the Contact CO Deleter Cloud App comes into play.

Deleting Eloqua Contacts: When, Why, & How 6

Deleting Eloqua Contacts: When, Why, & How

Over time, many contact records are created, and not all contacts are created equally. Oracle charges per contact, so deleting Eloqua contacts that you never use from your list is a good financial strategy.
Dirty Data: Zombies in the System 7

Dirty Data: Zombies in the System

Check your customer contact database. If too many of your contacts are unusable for one reason or another, you have something of a zombie situation on your hands.
Eloqua Health Check 8

Eloqua Health Check

Eloqua Health Check Ensure your systems operate at peak performance Our comprehensive, AI-assisted diagnostic survey covers 21 different categories of Eloqua health. Not only will you get valuable insights into the strengths and weaknesses of your existing strategy, but you’ll also get a comprehensive look at what you can change to improve performance. Contact Us […]
merge contacts eloqua cloud app

Eloqua Merge Contacts Cloud App

Since 2015, thousands of Eloqua users have hoped for a straightforward way to merge contact records. Now, the Eloqua Merge Contacts Cloud App from 4Thought Marketing allows you to do just that.
Improve Eloqua Canvas Flexibility with Cloud Apps 10

Improve Eloqua Canvas Flexibility with Cloud Apps

Unlock the full potential of your Eloqua canvases with our session on improving flexibility through cloud apps! Discover new ways to simplify your marketing tasks, from easily copying data between custom objects to keeping change history for updated fields. Learn how to track program entries and exits, and include sales reps in your customer email campaigns. Don’t miss this chance to boost your marketing efforts and achieve better results.
Manipulating Data in Oracle Eloqua Custom Objects 11

Manipulating Data in Oracle Eloqua Custom Objects

In the Eloqua Program Canvas, you can add Custom Object records to a program and choose from a list of decisions or actions to impose on the data. But why stop there?
dirty data

Maximize Marketing Performance by Tackling Dirty Data

Dirty data can derail even the most well-crafted marketing strategies. By optimizing your database, ensuring compliance, and creating a streamlined contact list, you can drive meaningful engagement. Here’s how 4Thought handles dirty data.
august 2023 eloqua office hours replay

Optimizing Eloqua Imports and Prioritization – August 2023 Office Hours Replay

Laura Mullen from First Tech Federal and Sam Caram from 4Thought Marketing talk about optimizing Eloqua data imports, prioritization, and personalization.

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