Topic: Marketing Automation

ai in marketing

3 Practical Applications of AI in Marketing

AI in marketing is a hot topic. But underneath all the hype lies the all-important question: what, specifically, can AI in marketing do? How can your team use it in day-to-day work? Let’s explore a few clever uses.
4comply

4Comply: The Privacy Compliance Tool for Marketers

Generally speaking, marketing and legal have differing priorities when data privacy is involved. How can marketing and legal learn to understand each other and work together effectively?
5 Advantages of Using Marketing Agencies 1

5 Advantages of Using Marketing Agencies

Marketing is a marathon. With technology, laws, and customer preferences constantly evolving, anyone who can’t stay ahead of the curve gets left behind. Marketing automation tools like Eloqua and Marketo significantly boost these efforts. However, as any marketer knows, having the right tools is only the first step.
5 Reasons to Elevate Your Marketing Strategy with Oracle Unity CDP & Eloqua 2

5 Reasons to Elevate Your Marketing Strategy with Oracle Unity CDP & Eloqua

Eloqua users already know how extensive its capabilities truly are. But what if it could do even more? That’s possible when you pair Eloqua with another tool from Oracle: Oracle Unity CDP. Today, we’re looking at a few important advantages this pair-up offers.
common sales and marketing alignment mistakes

6 Common Sales & Marketing Alignment Mistakes

Sales and marketing need to work together, yet they often struggle to play well together. In this blog post, we discuss six common sales and marketing alignment mistakes and potential solutions.
privacy by design

6 Practical Ways to Implement Privacy by Design in Your Marketing Automation Plans

Privacy by design incorporates data privacy into your marketing automation strategies from the very beginning. But if your framework is already in place, do you implement privacy measures within existing systems and plans? Here’s what six industry experts suggest.
marketing automation

8 Critical Components of Successful Marketing Automation

Marketing automation is not a “set it and forget it” solution. Today, we’re looking at eight pivotal steps and considerations for your marketing team to implement automation effectively.
up-to-date data dictionary

8 Proven Ways to Maintain an Up-to-Date Data Dictionary

What is the best way to maintain an up-to-date data dictionary without letting it completely monopolize your time? Here’s what eight marketing operations professionals have to say.
low code

8 Ways Low-Code & AI Have Revolutionized Marketing Automation Strategies

As low-code platforms and AI work in tandem, shifts in the marketing landscape could occur faster than ever. What can your company expect? Here’s what eight marketing automation specialists think.
marketing automation integration

9 Essential Steps to Integrate Marketing Automation into Your Existing MarTech Stack

We asked nine experts how a company with an existing martech stack could smoothly integrate marketing automation. Here’s what they told us.
segmentation for marketing

A Practical Look at Marketing Automation & Segmentation

Marketing campaigns are most effective when they deliver the right message to the right people at the right time. Hitting this target is key to success for marketers.
A/B testing, marketing automation, marketing operations, corporate goals

A/B Testing in Marketing Automation: A Complete Guide 2025

A/B testing transforms B2B marketing operations from guesswork into data-driven strategy. By systematically comparing email subject lines, landing pages, and CTAs, teams unlock measurable improvements in conversion rates and lead quality. Smart experimentation reduces waste, streamlines processes, and creates a direct link between marketing activities and corporate success.