Topic: Marketing Automation Strategy

ai in marketing

3 Practical Applications of AI in Marketing

AI in marketing is a hot topic. But underneath all the hype lies the all-important question: what, specifically, can AI in marketing do? How can your team use it in day-to-day work? Let’s explore a few clever uses.
5 Advantages of Using Marketing Agencies 11

5 Advantages of Using Marketing Agencies

Marketing is a marathon. With technology, laws, and customer preferences constantly evolving, anyone who can’t stay ahead of the curve gets left behind. Marketing automation tools like Eloqua and Marketo significantly boost these efforts. However, as any marketer knows, having the right tools is only the first step.
Vendor Integration In Companyn Strategic Planning

5 Amazing Reasons Vendor Inclusion Boosts Strategic Planning

Involving vendors in strategic planning drives innovation, optimizes supply chains, and improves risk management—creating partnerships that deliver competitive advantages essential for sustainable business success.
5 Reasons to Elevate Your Marketing Strategy with Oracle Unity CDP & Eloqua 12

5 Reasons to Elevate Your Marketing Strategy with Oracle Unity CDP & Eloqua

Eloqua users already know how extensive its capabilities truly are. But what if it could do even more? That’s possible when you pair Eloqua with another tool from Oracle: Oracle Unity CDP. Today, we’re looking at a few important advantages this pair-up offers.
privacy by design

6 Practical Ways to Implement Privacy by Design in Your Marketing Automation Plans

Privacy by design incorporates data privacy into your marketing automation strategies from the very beginning. But if your framework is already in place, do you implement privacy measures within existing systems and plans? Here’s what six industry experts suggest.
low code

8 Ways Low-Code & AI Have Revolutionized Marketing Automation Strategies

As low-code platforms and AI work in tandem, shifts in the marketing landscape could occur faster than ever. What can your company expect? Here’s what eight marketing automation specialists think.
third party cookies phase out

As Third-Party Cookies Phase Out: 9 Marketing Strategies

We asked nine experts how marketers can adapt to the upcoming loss of third-party cookies. Here’s what they told us.
ai marketing mistakes

Avoiding Common AI Marketing Mistakes

Artificial intelligence has left an undeniable impact on the marketing landscape today. But just like any other tool, AI used incorrectly does more harm than good. Are you making any of these AI marketing mistakes?
campaign velocity, campaign execution, marketing operations, speed up campaign execution

Campaign Velocity Isn’t Just a Metric – It’s the Mindset That Separates Winners

Campaign velocity isn’t about rushing — it’s about building systems that eliminate drag. Learn how fast-moving teams launch more, stress less, and win with 4Thought’s momentum-driven approach.
marketing challenges 2025

Checking the Crystal Ball: Marketing Challenges to Expect in 2025

What can the marketing industry expect next year? When we submitted this question to various thought leaders, we received an overwhelming response—enough to make this one of our favorites.
email effectiveness email efficacy

Double-Checking Your Email Effectiveness

Your email performance is lagging, and you’re feeling the effects. How can you pinpoint the problem? 4Thought Marketing is pleased to announce our newest service offering: an email efficacy evaluation.
Dynamic Content: Eloqua’s Not-So-Secret Personalization Trick 13

Dynamic Content: Eloqua’s Not-So-Secret Personalization Trick

For Eloqua users, there’s a straightforward way to approach email personalization: dynamic content. See what exactly dynamic content is and what it can do in this excerpt from our March 2024 Eloqua Office Hours session.