Topic: Segmentation

segmentation for marketing

A Practical Look at Marketing Automation & Segmentation

Marketing campaigns are most effective when they deliver the right message to the right people at the right time. Hitting this target is key to success for marketers.
Office Hours

Better Segmentation for Job Titles, Faster List Uploads – Office Hours Replay January 2024

Boost your Eloqua skills through real-world examples. Solve challenges with segmentation and data management. Learn about mapping data to multi-select picklists and improving data quality during Eloqua list uploads.
cetera find your fit

Cetera’s “Find Your Fit”: A Transformed Engagement Strategy

A broad and diverse pool of clientele can lead to an unexpected problem: the conventional marketing funnel doesn’t always apply. This is the situation Cetera, a leading wealth management services provider, found itself in.
dynamic content

Creating Personalized Email Marketing with Dynamic Content

Any marketer knows the impact personalized email marketing can have on revenue generation. Customers appreciate marketing materials designed specifically around them and their interests. One way this personalized content is made possible is through a critical part of email marketing: dynamic content creation.
Data Capture Strategy 4

Data Capture Strategy

Data Capture Strategy Home Data Capture Strategy Data Capture Strategy Home Products If your marketing automation platform is the engine for your marketing strategy, data is the fuel. If you plan to score leads, segment, compare campaign success, track top performing acquisition tactics, or pass leads to sales, you need a plan for how to […]
data segmentation for privacy

Data Segmentation for Privacy & Effective Marketing

Data segmentation, the process of grouping customers based on interests and past activities, allows marketers to develop more targeted promotional materials. However, data segmentation is also useful for data privacy. Let’s take a look at how that works.
Data-driven decisions with 4Segments 7

Data-driven decisions with 4Segments

Data-driven decisions with 4Segments Add Your Heading Text Here Plan by Funnel Stage You can not only identify quantities of contacts or companies at a funnel stage, you can now work with those contact groups to create campaigns, and call lists, and identify content/messaging possibilities.  Executives can combine funnel stage lists with other criteria to determine market […]
Office Hours October 2024

Driving Growth Through Collaboration at Morningstar

When Morningstar sought to kickstart a new lifecycle marketing strategy, they organized a two-day hackathon to spark innovative ideas and increase collaboration across teams.
Eloqua Office Hours August 2024 16

Eloqua Office Hours August 2024

Oracle Eloqua tips and tricks and best practices. This month’s topics ranged from attribution to streamlining repetitive processes, unusual open rates due to spam and link checkers, and data privacy.
Eloqua Segmentation & Marketing Automation Strategies 17

Eloqua Segmentation & Marketing Automation Strategies

Oracle Eloqua is designed to make your job easier and your campaigns more effective. However, you can’t expect it to do all your work for you. Neither should you be overly cautious and miss out on what it can truly do.
dynamic content

Enhancing Personalization with Dynamic Content in Eloqua

Email marketing still ranks among the most effective forms of marketing. But part of that success comes from a specific aspect of email marketing: personalization. And for marketers to take full advantage of this, they can turn to dynamic content.
Explained: Account-Based vs. Lead-Based Marketing 18

Explained: Account-Based vs. Lead-Based Marketing

Account-based marketing (also called ABM) and lead-based marketing are two popular strategies for businesses. Let’s take a look at the two methods and which one is more appropriate for your business.

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