Content Type: Ebook

6 Reasons to Use Eloqua Custom Objects 7

6 Reasons to Use Eloqua Custom Objects

Perhaps your organization wants to do more, to think outside the box. Enter one of Eloqua’s most powerful features: custom objects.
marketing kpis

Do You Have the Right Marketing KPIs?

It’s easy to get focused on KPIs that are easy to gather and look great on paper but don’t really provide actionable insights. Here’s how to analyze your marketing KPIs in a meaningful way.
How an Opt-In Email Series Can Increase Engagement 8

How an Opt-In Email Series Can Increase Engagement

A well-executed nurture email campaign can be an excellent way for your business to improve metrics such as email engagement. Here’s how.
marketing automation mistakes

Marketing Automation Mistakes: What Could Go Wrong?

A robust automation system gives you the capability to capture new contacts, nurture current ones, manage data handling, and much more.

marketing kpis

MQL & SQL: Two Key Marketing Metrics to Watch

Concrete data in the form of key performance indicators, or KPIs, is compelling evidence that your marketing team’s efforts are getting results. While it may seem like a daunting task to find the right KPIs to prove this, it’s far from impossible.
Optimizing Marketo, B2B marketing, Marketing automation, Lead scoring, Data hygiene, CRM integration, Personalization, Campaign orchestration, Privacy compliance, Marketing analytics, Marketo strategies,

Optimizing Marketo in 2025: 10 Strategies to Drive B2B Marketing Success

In 2025, B2B marketers need more than basic automations—they need scalable, data-driven processes in Marketo. This guide reveals ten actionable strategies—from dynamic segmentation and data hygiene to AI-driven insights and compliance automation—to streamline operations, enhance personalization, and drive measurable impact. Implement these tactics to elevate your marketing in the year.
marketing automation audit, marketing automation system health, marketing automation best practices, marketing automation infrastructure, marketing automation platform performance, marketing operations scalability, platform optimization strategy,

The Marketing Automation Audit: 5 Critical Health Factors Leaders Miss

A marketing automation audit reveals five critical health factors that distinguish systems optimized for growth from those silently deteriorating. Learn how architectural constraints, integration integrity, data governance, workflow reliability, and measurement discipline determine whether your platform supports strategic operations.
customer segmentation keep it simple

The Secret to Customer Segmentation: Keep It Simple

Identical mass marketing emails simply don’t work anymore. Customers want materials that are relevant to them and their interests. Your marketing automation system depends on a robust segmentation strategy to do its best work.
What is an Opt-In Email Series? 9

What is an Opt-In Email Series?

Savvy marketers understand the need to take full advantage of email marketing. But as those same savvy marketers know by now, simply sending out a mass campaign of identical emails doesn’t work.